How to sell with NLP

1. Auflage 2024
ISBN: 978-0-273-73542-7
Verlag: Pearson Business

Buch, Englisch, 208 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 265 g

Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch.

This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years experience. It also

contains easy to follow exercises and tips to practice in real situations.

This book will enable you to use powerful NLP techniques to; increase sales, develop trust & rapport, handle any challenge and close a sale elegantly and effectively.

Focusing on the sales person as facilitator, this book will also:-

- Reveal the 6 areas of limitation that sales people place on themselves, their prospects and their products and give readers the tools to remove them.

- Enable readers to read and utilise a prospects buying and decision making patterns.

- Provide a set of NLP tools to achieve win/win outcomes for the sales person and their prospects.

Autoren/Hrsg.

Hutchinson, Pat

Inhaltsverzeichnis

About the author

Acknowledgements

Introduction: Think, act and sell!

01        Selling in the twenty-first century

02        Building strong relationships

03        How clients make decisions

04        Aligning with your role, your clients and your organisation

05        Believing your way to success

06        What are you aiming for?

07        Rapport gets you everywhere

08        The elegant language of sales

09        Using frames to keep control

10        Selling to groups

11        The NLP sales process

Index

Über Autor(innen)

Pat Hutchinson established Quadrant 1 International and is currently Sales and Marketing Director at the company.  Using NLP techniques long before she ever trained as an NLP trainer, Pat developed sales teams across the world including Europe, Asia and North America. Pat has since incorporated this experience into her NLP business teaching and currently uses NLP to help people in business.