Buch, Englisch, 400 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 343 g
An Introduction
Buch, Englisch, 400 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 343 g
ISBN: 978-1-0362-1660-3
Verlag: SAGE Publications Ltd
Tourism is one of the world’s most influential and far-reaching industries, but how do we manage its growth while balancing the needs of businesses, tourists, and local communities? This book provides you with the essential foundation needed to navigate this complex field. Structured around three core pillars - the supply and demand for tourism, its diverse impacts, and effective management and marketing strategies - this book breaks down the industry into clear, manageable themes.
This updated fourth edition is designed to bring tourism concepts to life through a global lens. You will explore real-world issues via international case studies from regions including Asia, Africa, and South America.
To support your learning and assessment preparation, the book features:
- Active Learning Tools: Reflective questions and self-test chapter summaries to help you check your understanding as you go.
- Essential Terminology: A dedicated glossary to help you master and accurately reference key tourism management terms.
- Practical Context: Coverage of contemporary challenges, from sustainability to digital transformation.
This text is your go-to resource for introductory tourism modules. It is complemented by a suite of online resources for lecturers, including PowerPoint slides and a comprehensive Teaching Guide.
Autoren/Hrsg.
Weitere Infos & Material
Part I: Tourism Overview
Chapter 1: Introduction
Chapter 2: Understanding Tourism
Part II: Tourism Supply and Demand
Chapter 3: Source Markets for Tourism
Chapter 4: Tourism Demand
Chapter 5: Tourism Suppliers
Chapter 6: Intermediaries in the Tourism System
Part III: Impacts of Tourism
Chapter 7: Tourism Destinations
Chapter 8: The Economic Impacts of Tourism
Chapter 9: The Social and Cultural Impacts of Tourism
Chapter 10: The Environmental Impacts of Tourism
Part IV: Tourism Management and Marketing
Chapter 11: Tourism Marketing
Chapter 12: The Management of Visitors
Chapter 13: Public Sector Involvement in Tourism
Part V: Tourism Ahead
Chapter 14: Tourism and the Future




