Internet Strategy

Erscheinungsjahr 2005
ISBN: 978-1-59140-764-5
Verlag: IGI Global

Buch, Englisch, 250 Seiten, Hardback, Format (B × H): 173 mm x 253 mm, Gewicht: 603 g

Internet Strategy: The Road to Web Services Solutions reminds readers that several attempts have been made to convince the world that DOT.COM was developed to take over businesses, and the traditional way of creating businesses and running organizations would be condemned to the past. One of those attempts led to the Application Service Provision model, from which the current Web Services business model takes its origins. As organizations start to carefully invest again, ""Internet Strategy: The Road to Web Services Solutions"" shows that the focus is on delivering value and enabling growth. The book concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences. ""Internet Strategy: The Road to Web Services Solutions"" presents how enabling technologies are as important as ever. It points out that there's a need to move to new levels in thinking and execution, to help organizations maintain cost efficiencies and enable growth in revenues and profitability.

Autoren/Hrsg.

Inhaltsverzeichnis

PART I - Strategic Approaches to Internet for Organizations; PART II - Case Studies; PART III - Thriving or Not.

Über Autor(innen)

Matthew Guah is researcher within the Operation Research and Information Systems Group at the Warwick Business School, The University of Warwick. He is Program Administrator of the Masters for Information Systems and Management program at the Warwick Business School. He is currently investigating the roles of emerging technologies in the United Kingdom's National Health Service, building on previous IT research. Wendy L. Currie is Professor of Information Systems at Warwick Business School, University of Warwick. She has recently won three research grants from the EPSRC, ESRC and EU for studies on e-business models, focusing specifically upon application services provisioning, web services and e-logistics and supply-chain management. She has wide experience within business and IT strategy, with numerous books and articles within the fields of IS strategy, outsourcing, e-business and the global software and computing services industry.