The Luxury Market in Brazil

Market Opportunities and Potential
1. Auflage 2014
ISBN: 978-1-349-49245-9
Verlag: Springer Nature B.V.

Buch, Englisch, 181 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 235 g

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

Zielgruppe

Research

Autoren/Hrsg.

Diniz, C.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Einkauf, Logistik, Supply-Chain-Management

Inhaltsverzeichnis

1. The Luxury Universe 2. The Global Luxury Market 3. The Luxury Market in Brazil 4. Who Are the Luxury Consumers in Brazil? 5. Communication, Advertising and Events 6. Distributing Luxury Products and Services in Brazil 7. The Wealthiest and Most Powerful Cities in Brazil 8. Challenges for the Luxury Market in Brazil 9. The Potential of the Brazilian Luxury Market 10. Successful Brazilian Enterprises 11. The Future for Brazil and Its Luxury Market 12. How to Participate in This Market, as an Entrepreneur or an Employee 13. Conclusion

Über Autor(innen)

Claudio Diniz is the Vice-Coordinator for the Luxury Commission at the French Chamber of Commerce, Brazil, the Coordinator of the MBA in Luxury Management at two Universities in Brazil, and is the CEO at Maison du Luxe, a consultancy specializing in events management expertise. He writes a monthly column on luxury trends and insights for Luxus Magazine and is author of O Mercado do Luxo no Brasil: Tendências e Oportunidades (Seoman). Claudio holds an MBA in Luxury Management from Faap University in São Paulo, Brazil, and has studied at the London College of Fashion, UK, and ESSEC Business School, France