Buch, Englisch, 272 Seiten, Format (B × H): 174 mm x 246 mm
A Model Neutral Beginner's Guide
Buch, Englisch, 272 Seiten, Format (B × H): 174 mm x 246 mm
ISBN: 978-1-041-21331-4
Verlag: Taylor & Francis Ltd
Anyone can use AI to put a website online in minutes. But a site built in minutes is just any site - not one aligned to your goals, your visitors' needs, or the requirements of search engines and AI platforms. The key is to use AI to get better results, not just faster results.
This book provides comprehensive, practical guidance for beginners on leveraging AI to develop websites. Through engaging conversations with AI tools like ChatGPT, Gemini, and Copilot, readers will learn how to create websites efficiently and effectively. By remaining tool-agnostic, the content is adaptable to suit individual preferences and needs.
Covering every essential aspect - from initial conception to marketing strategies - it offers step-by-step instructions and numerous examples for immediate implementation. It introduces the principle of human-centered development, beginning with fundamental questions of website design, such as defining goals of the website, understanding the target audience, and aligning with their needs. The book then guides readers in selecting the right tool for realizing the site, focusing on accessible platforms like Wix, Squarespace, WordPress, and Webflow. With AI assistance, the book demonstrates how to create content, add it to the chosen platform, and refine the results through feedback of humans and AI alike. It also explores how SEO and marketing strategies can be employed to optimize website visibility on search engines and AI platforms.
Whether the goal is to design a site for a retail store, a medical practice, a restaurant, a personal portfolio, an organization, or an e-commerce shop, this book equips readers with the tools and strategies to confidently develop websites tailored to their unique needs and objectives.
Zielgruppe
AS/A2, Adult education, Professional Practice & Development, and Undergraduate Core
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1 Introduction: Your guide to website success. 2 Step 0: What AI can do and what you should know about it. 3 Step 1: Plan the route – identify goals and target groups. 4 Step 2: Select the best tools. 5 Step 3: Determine the optimal structure of the website. 6 Step 4: Design meets code – designing and programming the site. 7 Step 5: Efficiently create content that inspires. 8 Step 6: Test and optimise. 9 Step 7: Promote and distribute the site.
