The Volunteer Fundraiser's Handbook

2. Auflage 2026
ISBN: 978-1-041-20792-4
Verlag: Taylor & Francis Ltd

Buch, Englisch, 218 Seiten, Format (B × H): 129 mm x 198 mm

If you are a volunteer fundraiser and face the challenge of needing to raise funds for a charity, Charitable Incorporated Organisation (CIO), Community Amateur Sports Club (CASC) or voluntary/community group, this book is for you.

The Volunteer Fundraiser's Handbook is the essential companion for all those who need to raise money through professional-level fundraising strategies—without the professional price tag. This extensively revised second edition bridges the gap between professional fundraising knowledge and volunteer-led implementation. Drawing on Jimmy James' decades of experience raising millions for charities, this practical handbook provides insights into the methods of fundraising, governance and communications. Specifically, this second edition covers these important new developments:

- Communications: The increase in use of social media and What’s App; the changing use of websites;

- National and international events: Brexit and the loss of European funding; the short and long-term effects of coronavirus and the current economic situation;

- Digital Fundraising: Leverage QR codes, text-to-give, fundraising platforms, and crowdfunding techniques specifically designed for volunteer-led campaigns;

- AI-Powered Fundraising: Harness artificial intelligence tools to multiply your effectiveness while working with limited volunteer resources.

The book provides the key answers volunteer fundraisers are looking for – in one simple guide.

Zielgruppe

Professional Practice & Development and Professional Reference

Autoren/Hrsg.

James, Jimmy

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Geowissenschaften Umweltwissenschaften Nachhaltigkeit

Inhaltsverzeichnis

1. Introducing charities, 2. Starting your fundraising campaign, 3. The Preparation Phase, 4. First Steps, 5. Trust and Foundations, 6. Statutory funds, the National Lottery and Funds from Europe, 7. Corporate donors, 8. Wealthy Individuals, 9. Tax-efficient giving, 10. Selling your charity, 11. Community Fundraising, 12. Fundraising in the digital age, 13. Artificial Intelligence (AI), 14. Support material, 15. And finally …………

Über Autor(innen)

Jimmy James has been a fundraising professional for over 30 years and has raised millions of pounds for charities in the UK and overseas. He set up his company, Minerva Fundraising Consultancy, in 1997 and since then has worked with over 60 charities and community organisations to achieve their fundraising aims. Jimmy has been a Member of the Chartered Institute of Fundraising (CIOF) since 1995 and holds the CIOF’s Diploma in Fundraising. In 2004, he became one of the first people in the UK to achieve the Certified Fundraising Executive qualification from CFRE International.