Emotive Design

Brain, Space, and Machine Intelligence
Erscheinungsjahr 2027
ISBN: 978-3-032-44485-1
Verlag: Springer

Buch, Englisch, Format (B × H): 155 mm x 235 mm

This book presents emotive design as a new way of connecting design, neuroscience, and machine intelligence to understand and respond to human experience. It explains how human experience is sensed, interpreted, and translated into emotive design. Architecture and the built environment provide the principal context, while the framework has broader relevance to design fields concerned with engagement with physical and digital systems.

The book is organised into three parts. Part I, , establishes foundations through electroencephalography (EEG) and brain–computer interfaces, moving from brainwave-controlled vehicles to neuro-parametric feedback and responses to virtual environments. Part II, , examines human responses across spatial conditions, from compact housing to urban environments, before reconnecting measurement with physical adaptation in an EEG-informed shelter. Part III, , explores affective EEG datasets, cross-domain inference, and multimodal spatial mapping, linking computational interpretation to design conditions.

Richly illustrated case studies, diagrams, and accessible explanations make developments in EEG and artificial intelligence accessible without requiring advanced technical knowledge. The book appeals to designers, architects, engineers, planners, researchers, educators, and students examining the affective and cognitive dimensions of design in the era of intelligent systems.

Zielgruppe

Research

Autoren/Hrsg.

Ji, Seung Yeul

Lee, Ju Hyun

Fachgebiete

• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Neurowissenschaften, Kognitionswissenschaft
• Geisteswissenschaften Design Produktdesign, Industriedesign
• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung Computer-Aided Design (CAD)
• Technische Wissenschaften Technik Allgemein Konstruktionslehre und -technik
• Geisteswissenschaften Architektur Architektur: Allgemeines

Inhaltsverzeichnis

1. Introduction: Exploring Emotive Design.- Part I. Brain — Origins of Emotive Design.- 2. EEG Control Experiments.- 3. Emotion-Driven Parametric Design.- 4. Virtual Architecture and Emotional Experience.- Part II. Space — Systems and Adaptive Environments.- 5. Housing and Trauma Sites.- 6. Heritage and Conflict Memory.- 7. Urban Development and Place Attachment.- 8. Adaptive Prototyping.- Part III. Machine Intelligence — Multimodality, AI, and Futures.- 9. Multimodal Fusion in Cultural Contexts.- 10. Heritage Applications and Emotional Mapping.- 11. AI and GPT Integration.- Part IV. Conclusion.- 12. Ethics, Inclusivity, and the Future Roadmap.

Über Autor(innen)

Dr Seung Yeul Ji is Research Professor at the School of Architecture at Hanyang University and Visiting Senior Fellow at UNSW Sydney. His research integrates EEG and AI to investigate human perception, affective responses, and interactions with the built environment. For more than a decade, he has led National Research Foundation of Korea (NRF)-supported research in neuroarchitecture, spanning smart shelters, adaptive systems, heritage environments, and disaster-response design. His publications include contributions to (Mijinsa 2018) and (Mijinsa 2020). He has also extended this research into public engagement through documentaries and media programmes with broadcasters including KBS, SBS, and Arirang TV, with project outcomes featured in exhibitions, media coverage, and policy discussions.

Dr Ju Hyun Lee is Associate Professor of Architecture and Computational Design and a Scientia Academic at UNSW Sydney, whose research contributes to architectural design computing and design cognition. He has authored more than 100 research publications, with projects supported by the ARC, OLT, and AKF-DFAT. He is Co-Director of the Advanced Architectural Analytics Lab (A3LAB) and Chair of AKA.Network, and has held academic and research positions in Australia and South Korea. Before joining UNSW, he completed a five-year postdoctoral fellowship at the University of Newcastle and held a Senior Research Fellowship at the University of South Australia. He is first author of (IGI Global 2020), (Springer 2020; 2nd ed. 2025), and (Birkhäuser 2025).