Buch, Englisch, 328 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 568 g
Buch, Englisch, 328 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 568 g
ISBN: 978-1-4051-3599-3
Verlag: Wiley
This textbook describes the structure of the industry in the UK and globally, and explains the current problems and strategic responses to global shifts in production. The new edition has been updated throughout to include the lastest available data, and takes account of the acceleration of the decline of manufacturing in the UK since 2002, the rapid expansion of production in China, and the final demise of the system of quota control.
- Essential subject for students at undergraduate and postgraduate levels.
- An expert guide to a bewilderingly complex industry.
- No competition.
- Addresses global issues, the opportunities and threats, with strategies for survival.
- Author is Editor of International Journal of Fashion Marketing and Management.
Autoren/Hrsg.
Weitere Infos & Material
What is the apparel industry?.
The apparel industry in the UK: current size and structure.
The apparel sector in the global economy.
The role of labour costs and theories of development.
The facts: UK apparel trade: the current trade position.
The concept of globalisation.
The response to global shift: strategic imperatives and the diamond framework.
Issues in offshore production strategies.
The role of trade barriers and exchange rate fluctuations in the global apparel market.
The economics of the UK apparel market.
Emerging markets and the globalisation of the UK apparel industry.
Conclusions in the light of the textile industry policy of the EU and the future growth of China
