International Advertising Law

A Practical Global Guide
1. Auflage 2014
ISBN: 978-1-909416-04-8
Verlag: Globe Law and Business

Buch, Englisch, 512 Seiten, Format (B × H): 155 mm x 244 mm, Gewicht: 1008 g

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years the development of the Internet and associated technologies has changed the face of the advertising industry beyond recognition.

International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco).

Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

Autoren/Hrsg.

Jordan, Paul

Fachgebiete

• Rechtswissenschaften Internationales Recht und Europarecht Internationales Recht Internationales Handels-, Wirtschafts- und Gesellschaftsrecht

Inhaltsverzeichnis

Introduction 7 Paul Jordan Bristows LLP Argentina 11 Juan Carlos Ojam Mitrani Caballero Ojam & Ruiz Moreno Australia 27 Alison Eveleigh Rebecca Mason Stephen von Muenster Sophie Mycock Von Muenster Solicitors & Attorneys Austria 49 Alexander Cizek CIZEK IP Belgium 65 Laure Vandamme Liesbeth Weynants Charlotte Weyne Hoyng Monegier Brazil 83 Otavio Saraiva Padilha Velasco Soerensen Garcia Advogados Associados Canada 95 Jennifer McKenzie Bereskin & Parr LLP China 115 Li Hong John Lee Edward E Lehman Kent Mitchell Lex Smith Lehman, Lee & Xu Czech Republic 135 Tomas Matejovsky Jakub Tomsej CMS Denmark 149 Kenneth Kvistgaard-Aaholm Thomas Molbjerg Dueholm Gorrissen Federspiel France 165 Emmanuelle Jardin-Lillo UGGC Avocats Germany 183 Susan Kempe-Muller Hengeler Mueller Greece 201 George A Ballas Nicholas I Gregoriades Theodore J Konstantakopoulos George Ch Moukas Maria E Spanos Ballas, Pelecanos & Associates LPC Hong Kong 217 Charmaine Koo Winnie Yue Deacons Hungary 235 Gusztav Bacher Miklos Boronkay Gabor Faludi Jr Aniko Keller David Kerpel Szecskay Attorneys at Law India 251 Swati Sharma Anand and Anand Ireland 265 Patricia McGovern DFMG Solicitors Italy 287 Daniela Ampollini Trevisan & Cuonzo Japan 303 Toshiya Furusho Takamitsu Shigetomi Oh-Ebashi LPC & Partners Latvia 319 Zane Akermane Sarmis Spilbergs Edvijs Zandars LAWIN Mexico 335 Roberto Arochi Marina Hurtado Teresa Perez Lizardi Arochi, Marroquin & Lindner SC Netherlands 351 Manon Rieger-Jansen Roelien van Neck Bird & Bird LLP Norway 363 Ida Gjessing GRETTE Poland 375 Jacek Myszko Ewa Skrzydlo-Tefelska Soltysin'ski Kawecki & Szlezak Portugal 391 Claudia Tomas Pedro Baptista, Monteverde & Associados Russia 405 Yulia Yarnykh Gowlings International Inc Spain 419 Monica Esteve Sanz Gomez-Acebo & Pombo Abogados SLP Sweden 439 Miriam Khelil Susanna Norelid Advokatfirman NorelidHolm Switzerland 451 Barbara Abegg Michael Noth Troller Hitz Troller United Kingdom 463 Paul Jordan Andrew Butcher Sacha Wilson Bristows LLP United States 479 Melissa Landau Steinman Venable LLP About the authors 495