Buch, Englisch, 288 Seiten, Format (B × H): 191 mm x 231 mm, Gewicht: 408 g
Buch, Englisch, 288 Seiten, Format (B × H): 191 mm x 231 mm, Gewicht: 408 g
ISBN: 978-0-7656-2260-0
Verlag: Taylor & Francis
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
- Sozialwissenschaften Sport | Tourismus | Freizeit Antiquitäten, Sammelobjekte
- Geisteswissenschaften Geschichtswissenschaft Geschichtswissenschaft Allgemein Biographien & Autobiographien: Historisch, Politisch, Militärisch
- Geisteswissenschaften Kunst Kunst, allgemein
- Geisteswissenschaften Architektur Architektur: Allgemeines
Weitere Infos & Material
Part 1 Advertising Management Fundamentals; Chapter 1 Foundations of Advertising Management; Chapter 2 Culture of Advertising Management, Administration, and Leadership; Chapter 3 Advertising Management Trends; Part 2 Advertising Financial Matters; Chapter 4 Accounting in Advertising; Chapter 5 Financing Advertising; Part 3 Advertising Business Plans; Chapter 6 Advertising Organizational Values and Culture; Chapter 7 Advertising Managerial Goals and Objectives; Part 4 Advertising Planning; Chapter 8 Advertising Management Opportunities; Chapter 9 Advertising Managerial Analyses; Part 5 Advertising Budget Management; Chapter 10 Advertising Budgeting; Part 6 Advertising Management: Dealing with People; Chapter 11 Organizational Conflict, Power, and Communication in Advertising; Chapter 12 Advertising Personnel Management; Chapter 13 Advertising Personnel Management: Specific Approaches; Part 7 Advertising Management Decisions; Chapter 14 Advertising Strategies and Plans; Chapter 15 Decision Making in Advertising; Part 8 Advertising Management Environment; Chapter 16 Advertising Constraints and Restraints; Chapter 17 Advertising Management Ethics and Social Responsibilities; part9 Managing the Future of Advertising; Chapter 18 Advertising Organizational Effectiveness; Chapter 19 Managing Change in Advertising; Part 10 Managing Yourself; Chapter 20 Advertising Management Concerns; Chapter 21 Personal Management;