Green Jujitsu

The Smart Way to Embed Sustainability into Your Organization
1. Auflage 2012
ISBN: 978-1-909293-06-9
Verlag: Taylor & Francis Ltd (Sales)

Buch, Englisch, 66 Seiten, Format (B × H): 146 mm x 211 mm, Gewicht: 124 g

Reihe: DoShorts

Business has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system – substantial changes to business practice are required. Culture change is widely regarded as the most vital and the most difficult element of this paradigm shift. The standard methods of "switch it off" stickers, awareness presentations and proclamations from the top have proved incapable of delivering the shift in attitudes required.

Green Jujitsu is a completely different way of looking at culture change for environmental sustainability. Instead of trying to correct your colleagues’ perceived "weaknesses", it focuses instead on playing to their strengths to get them truly interested and engaged. This principle is applied to the "elephant model" of culture change: providing clear guidance, inspiring people emotionally and altering the working environment. These techniques are illustrated with case studies from the author’s own experience of facilitating culture change on the front line in some of the world’s leading organizations.

Zielgruppe

Postgraduate and Professional Practice & Development

Autoren/Hrsg.

Kane, Gareth

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik

Inhaltsverzeichnis

Introduction: What is the biggest barrier to corporate sustainability?1. Why sustainability programmes fail2. The Green Jujitsu approach3 Providing information4. Engaging emotionally5. Nudging people onto the right path6. Human resources issuesConclusionsAnnex: Group exercisesReferences

Über Autor(innen)

Kane, Gareth