The Three Secrets of Green Business

Unlocking Competitive Advantage in a Low Carbon Economy
1. Auflage 2009
ISBN: 978-1-84407-874-5
Verlag: Taylor & Francis Ltd

Buch, Englisch, 224 Seiten, Format (B × H): 172 mm x 215 mm, Gewicht: 355 g

Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat.

Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include:

' The Three Secrets of Green Business Success.

' Preparing To Go Green - change management, indicators, communication and marketing.

' Small Steps - the easy actions that will cut waste of materials, water and energy and save you money.

' Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models.

' Hundreds of handy hints and tips.

' Checklists and a brainstorming tool

Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Kane, Gareth

Fachgebiete

• Geowissenschaften Umweltwissenschaften Nachhaltigkeit
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Geisteswissenschaften Philosophie Angewandte Ethik & Soziale Verantwortung Wirtschaftsethik, Unternehmensethik

Inhaltsverzeichnis

Part I: Setting the Scene

The Big Picture
A Sustainable Future
Business and the Environment

Part II: The Three Secrets of Green Business Success

Secret No. 1: Understand the Business Case
Secret No 2: What To Do
Secret No. 3: How To Do It

Part III: Preparing To Go Green

The Essentials Of Change
Creating A Culture For Change
Environmental Management Systems
Measuring Performance
Creating A Strategy
External Communication

Part IV: Small Steps

Small Steps: Doing Things Right
Pollution Incident Prevention
Waste Minimisation & Recycling
Energy Efficiency
Water Conservation
Greening Your Supply Chain
Transport
Carbon Offsetting

Part V: Huge Leaps

Huge Leaps: Doing the Right Thing
Cleaner Production
Renewable Energy
Green Buildings
Industrial Symbiosis
Eco-Design
Product Service-Systems
Exploiting Synergies
Final Thoughts

Appendix 1: Sources of Help

Appendix 2: Checklists

Appendix 3: Brainstorming Tool

Über Autor(innen)

Gareth Kane, an environmental consultant, has worked with hundreds of organisations to improve their environmental performance. He has appeared as a media pundit on sustainability issues on the BBC Six O'Clock News, Countryfile and The Politics Show. In 2008 The Journal newspaper named Gareth as a 'Rising Star, Future Leader' for his work on sustainability.