Buch, Englisch, 212 Seiten, Format (B × H): 152 mm x 216 mm, Gewicht: 490 g
From Basics to Strategy
Buch, Englisch, 212 Seiten, Format (B × H): 152 mm x 216 mm, Gewicht: 490 g
ISBN: 978-0-7890-0577-9
Verlag: CRC Press
Exporting is a dynamic area of commerce that is often misunderstood. However, it takes know-how to gain a profit. Export Savvy: From Basics to Strategy explains export management in its full context from the concepts of international trade to the key elements that influence and comprise its effectiveness. This understanding will help you make better decisions so you can maximize your potential in international markets.Export Savvy is a comprehensive book that fills in the gaps left by other books on this subject. While these books concentrate on the mundane tools and techniques of exporting, Export Savvy relates the export experience to the totality of the commercial experience. The “foreignness” of exporting is framed in familiar notions enabling you to conceive or create an export program that is uniquely your own. In simple language, this innovative book breaks exporting down into ten easy-to-understand aspects:the concepts and “economics” of international tradethe perspective and influence of governmentstariffs and other impediments to the export transactionthe impact of foreign currenciesmethods of payment and collectionthe physical movement of goods to the customercontrols imposed on exports for national security and other national policy reasonscultural barriers and related considerationsthe uniqueness of marketing beyond one's national boundariesthe legal environment and issues affecting the exporterWith the proven knowledge in Export Savvy, you can make exporting an extension of your domestic business experience. You will feel free to approach exporting confidently and strategically to maximize your profits in this important area of business. Visit the book's website at http://www.exportsavvy.com
Autoren/Hrsg.
Weitere Infos & Material
ContentsForeword Introduction The Basis for Export The Interest of Nations to Export The Role of Tariffs and Customs The Effect of Foreign Exchange Export Payment Terms and Financing Export Logistics Export Controls Export Marketing and Sales The Legal Framework The Influence of Culture Afterword: The Past and the Future Selected References Notes Index
