Buch, Englisch, 127 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 1906 g
Reihe: BestMasters
Forms of Collaboration between Luxury Brands and the Arts
Buch, Englisch, 127 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 1906 g
Reihe: BestMasters
ISBN: 978-3-658-04575-3
Verlag: Springer
Zielgruppe
Researchers, lecturers, and students in the fields of marketing, branding and communication;
Managers and marketing executives of luxury brands as well as artists, cultural managers, and patrons of the art
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Explanations of the Luxury Brand, Art and Luxury Brand-Art Collaborations.- Attributes and Typology of Luxury Brand-Art Collaborations.