Katz / Green | Entrepreneurial Small Business | Buch | 978-1-259-57379-8 | www.sack.de

Buch, Englisch, 784 Seiten, Format (B × H): 225 mm x 287 mm, Gewicht: 1672 g

Katz / Green

Entrepreneurial Small Business


5 ed
ISBN: 978-1-259-57379-8
Verlag: McGraw-Hill Education

Buch, Englisch, 784 Seiten, Format (B × H): 225 mm x 287 mm, Gewicht: 1672 g

ISBN: 978-1-259-57379-8
Verlag: McGraw-Hill Education

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it is today. ESB focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The authors of ESB incorporate the latest findings and best practices from academic and consulting arenas, and recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner.Entrepreneurial Small Business focuses on the small businesses students might actually start.

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Autoren/Hrsg.

Katz, Jerome
Green, Richard

Weitere Infos & Material

Part One
Entrepreneurs and Ideas: The Basis of Small Business

1. Small Business: Its Opportunities and Rewards

2. Small Business Entrepreneurs: Characteristics and Competencies

3. Small Business Environment: Managing External Relations

4. Small Business Ideas: Creativity, Opportunity, and Feasibility

Part Two
Small Business Paths and Plans

5. Small Business Entry: Paths to Part-Time Entrepreneurship

6. Small Business Entry: Paths to Full-Time Entrepreneurship

7. Small Business Strategies: Imitation with a Twist

8. Business Plans: Seeing Audiences and Your Business Clearly

Part Three
Marketing in the Small Business

9. Small Business Marketing: Product and Pricing Strategies

10. Small Business Promotion: Capturing the Eyes of Your Market

11. Small Business Pricing, Distribution, and Location

Part Four
Cash, Accounting, and Finance in the Small Business

12. Small Business Accounting: Projecting and Evaluating Performance

13. Cash: Lifeblood of the Business

14. Small Business Finance: Using Equity, Debt, and Gifts

15. Assets: Inventory and Operations Management

16. Small Business Protection: Risk Management and Insurance

Part Five
Management and Organization in the Small Business

17. Legal Issues: Recognizing Your Small Business Needs

18. Human Resource Management: Small Business Considerations

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