Buch, Englisch, 296 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 549 g
A New Tool for Understanding Tropical Africa's Export Agriculture
Buch, Englisch, 296 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 549 g
ISBN: 978-1-138-99014-2
Verlag: Taylor & Francis Ltd
- trade associations and their role in shaping world markets for trans-oceanic crops
- the uneasy relationship between exporters and shipping companies
- the selling conduct of agricultural exporters in Africa
- the tendency of actors in Africa to accelerate the trans-oceanic product flow
- the effectiveness of export marketing boards as channel leaders
- private enterprise, the chief agent of development
- the theory of “exporter preference”The Trans-Oceanic Marketing Channel invites policymakers, international businessmen, professors, and students to examine the opportunities, problems, and policies that confront the various players in trans-oceanic trade, especially the exporters. As the book discusses the divergent institutional arrangements in the world markets for agricultural products and their differential effect on African exports, you will become keenly aware of how vertical marketing systems differ from conventional marketing channels. No other book brings together the three fundamental sections of export agriculture, the country of production, the channel through which the products flow, and the country of destination, to provide you with a complete understanding of trans-oceanic marketing.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Contents
Preface - Chapter 1. Introduction - Part I: Theory and Global Aspects - Chapter 2. Marketing Channel Analysis and the Basic TOMC - Chapter 3. The Role of Shipping - Chapter 4. The Role of the Telegraph Cables - Chapter 5. The World Markets for Trans-Oceanic Crops - Part II: The TOMCs of Tropical Africa’s Export Crops - Chapter 6. Three Upper-Section Patterns--Commercial Practices - Chapter 7. Commodity TOMCs: External Marketing--The Exporter’s Selling Conduct - Chapter 8. Commodity TOMCs: Channel Leaders and Captive Growers - Chapter 9. Commodity TOMCs: Channel Leaders and Captive Intermediaries - Chapter 10. Commodity TOMCs: The Goal of Rapid Produce Evacuation - Chapter 11. Minor Crops and Their TOMCs - Chapter 12. Auction Crops and Their TOMCs - Chapter 13. Perishable Crops and Their TOMCs - Part III: New Findings of the TOMC Approach - Chapter 14. Implications for the Export Basket and Agricultural Policy - Chapter 15. Conclusion - Notes - Bibliography - Index