Buch, Englisch, 320 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 466 g
Likeable Social Media, Third Edition
3. Auflage 2019
ISBN: 978-1-260-45328-7
Verlag: McGraw-Hill Education
How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social
Buch, Englisch, 320 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 466 g
ISBN: 978-1-260-45328-7
Verlag: McGraw-Hill Education
Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: •Engage customers and crowdsource innovation online •Create content that resonates with consumers and provides value•Integrate social media into the entire customer experience•Effectively deal with criticism and negative feedback on social media•Grow your audience across social channels, and much more
Autoren/Hrsg.
Weitere Infos & Material
Foreword AcknowledgmentsIntroductionCHAPTER 1Listen First, and Never Stop ListeningCHAPTER 2Way Beyond “Women 25 to 54”: Define
Your Target Audience Better Than EverCHAPTER 3 Use Social Network Ads for Much Greater Impact CHAPTER 4Think—and Act—Like Your ConsumerCHAPTER 5Invite Your Customers to Be Your First FansCHAPTER 6Engage: Create True Dialogue with, and Between, Your CustomersCHAPTER 7Respond Quickly to All Bad CommentsCHAPTER 8Respond to the Good Comments TooCHAPTER 9Be AuthenticCHAPTER 10Be Honest and TransparentCHAPTER 11Should You Ask a Lot of Questions?CHAPTER 12Provide Value (Yes, for Free!)CHAPTER 13Share Stories (They’re Your Social Currency!)CHAPTER 14Inspire Customers and Influencers to Share Your StoriesCHAPTER 15Integrate Social Media into the Entire Customer ExperienceCHAPTER 16 Admit When You Screw Up, and Then Leverage Your Mistakes CHAPTER 17Consistently Deliver Excitement, Surprise, and DelightCHAPTER 18Don’t Sell! Just Make It Easy and Compelling for Customers to BuyConclusion: Just Be LikeableAppendix: A Refresher Guide to the Social Networks That Matter MostNotesIndex
