Entrepreneurship and Sustainable Business Development

1. Auflage 2025
ISBN: 978-1-77964-336-0
Verlag: Apple Academic Press

Buch, Englisch, 330 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 630 g

This new volume discusses contemporary issues facing entrepreneurs and businesses in high-growth
economies in the digital age, focusing on the integration of entrepreneurship and sustainability, offering a
proactive approach to addressing global challenges, creating value for society, and ensuring the long-term
viability of businesses. The authors contend that entrepreneurs who embrace sustainability contribute to a
more resilient and responsible economic landscape. With this in mind, the book focuses on sustainable
development in marketing, finance, human resource management, operations, family business, and other
cross-functional areas for business excellence. Each chapter delves into distinct dimensions of this
transformative journey, shedding light on the innovation, entrepreneurship, emerging ecosystem, and
ethical considerations that accompany the widespread insights on sustainable business development.

Zielgruppe

Academic and Postgraduate

Autoren/Hrsg.

Khandelwal, Ruchi

Kapoor, Deepa

Gupta, Nidhi

Gupta, Neha

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

1. Navigating the VUCA Landscape: Insights from Gazelle Firms in the Indian Context. 2. Open Innovation in the Digital Age with Entrepreneur Skills. 3. E-commerce as a Driving Force Toward Women Entrepreneurship as a Career Choice. 4. Breaking Barriers and Forging Futures: Women Entrepreneurship in the 21st Century. 5. Women Entrepreneurship: Understanding the Factors of Success for Privileged and Underprivileged Entrepreneurs. 6. Exploring and Evaluating the Stressors Faced by Women Entrepreneurs Using AHP Technique. 7. Technological Advancements and Women Entrepreneurs: A Historical Odyssey. 8. Sustainability Reporting Practices of Indian Banking Sector: Navigating Implementation of India National Voluntary Guidelines. 9. Entrepreneurial Orientation in Family Businesses in India. 10. Critical Factors in Entrepreneurial Ecosystem Due to COVID-19: Enablers or Impediments Toward Creation of Start-Ups in the Indian Context. 11. New Frontiers in Entrepreneurial Finance. 12. Role of Legal Environment in the Growth of Green Business Practices in India. 13. A Study of Relationship Between Employee Satisfaction and Quality of Work Life for Creating Sustainable Workplaces. 14. Stress Management Among Information Technology Professionals with Amalgamation of Eastern and Western Techniques.

Über Autor(innen)

Ruchi Khandelwal, PhD, is Deputy Director at the Amity School of Business at Amity University, India,
where she is involved in accreditation and quality initiatives. With over two decades of experience in
research, teaching, and administration, she focuses her research on consumer decision-making,
marketing psychology, food marketing and nutrition, entrepreneurship, and strategy and emerging market
economies. She has presented her research at national and international conferences and has published
papers, case studies, and book chapters. She is also involved with Sunrise Foundation Trust for welfare
activities for the underprivileged and needy.

Deepa Kapoor, PhD, is a Professor at Amity School of Business, Amity University, India. She has been
working for more than 15 years in academics, teaching advertising management, public relations,
marketing research, and digital marketing. She has been instrumental in conducting training programs on
digital marketing for national and international participants. She has co-edited two books, and her
research papers have been published in reputed international journals. She is actively involved
in institutional building activities like program review and outcome assessment committees, boards of
studies, internal quality and assurance cells, and study abroad programs.

Nidhi Gupta, PhD, is an Associate Professor at the Amity School of Business at Amity University, India.
With over 19 years in marketing and entrepreneurship, she is an Innovation Ambassador for the
Ministry of Education, Innovation Cell. She conducts entrepreneurship courses and is a resource
person for programs conducted in association with the Indian Department of Science & Technology.
She has organized conferences, seminars, workshops, E-summits, and national-level business plans; has
presented her research at conferences; and has published research papers, case studies, and
book chapters.

Neha Gupta, PhD, is an Associate Professor at the Amity School of Business, Amity University, India. She
has published research papers and is a member of the editorial and review boards of the International
Journal of Data Mining, Modelling & Management, OPSEARCH, Journal of Statistical Computation and
Simulation, Technological Forecasting and Social Change, and International Journal of Management
Science and Engineering Management. She has edited special journal issues, published several books,
presented papers at conferences, and won best research paper awards.