The Future of Shopping

Using Digital, Data and AI to Win with Customers
1. Auflage 2026
ISBN: 978-1-3986-2794-9
Verlag: Kogan Page Ltd

Buch, Englisch, 272 Seiten, Format (B × H): 156 mm x 234 mm

How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?

The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.

Written by retail technology expert Miya Knights, this book draws on real-world examples from Amazon, Tesco, Walmart and Temu to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.

You'll learn how to:

- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimize personalization by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance

Covering every stage of the customer journey, The Future of Shopping equips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.

Themes include: retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization

Autoren/Hrsg.

Knights, Miya

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: How consumers shop-needs, missions and journeys; Chapter - 02: Sensing the needs of customers; Chapter - 03: Understanding multichannel customer missions; Chapter - 04: Facilitating omnichannel customer journeys; Chapter - 05: Meeting customers where they are; Chapter - 06: The evolution of the store as media; Chapter - 07: Doing more to be sustainable with less; Chapter - 08: Balancing the human touch with automation; Chapter - 09: Conclusion

Über Autor(innen)

Knights, Miya
Miya Knights is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She is consistently ranked as one of the top retail industry influencers and was recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.

Prior to joining Eagle Eye Solutions as Head of Industry Insight, she was Global Technology Research Director at Planet Retail, and a Senior Research Analyst with IDC Retail Insights. She has a Master's Degree in English Literature and Language from the University of Oxford.

Miya Knights has over 25 years experience as a retail technology analyst, author and consultant. She publishes Retail Technology magazine and is a member of the Retail Influencer Network, Customer Strategy Network and KPMG Retail Think Tank. She judges the multiple retail and eCommerce awrds and The Retail Technology Innovation Hub and RETHINK Retail acknowledged her as one of the top retail influencers in 2024 and 2025 respectively. She is the co-author of Amazon also published by Kogan Page.