Essential Law for Marketers

2. Auflage 2013
ISBN: 978-0-7494-6450-9
Verlag: Kogan Page

Buch, Englisch, 376 Seiten, Format (B × H): 154 mm x 233 mm, Gewicht: 557 g

Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe.

Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.

Autoren/Hrsg.

Kolah, Ardi

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Rechtswissenschaften Ausländisches Recht Common Law (UK, USA, Australien u.a.)

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Making agreements; Chapter - 02: Making statements in sales and marketing; Chapter - 03: Legal barriers to market entry; Chapter - 04: Legal requirements for sales and marketing activities; Chapter - 05: Law as a weapon for competitive sales and marketing advantage; Chapter - 06: Direct marketing and direct selling; Chapter - 07: The EU Privacy and Electronic Communications Regulations; Chapter - 08: Sales and price promotions; Chapter - 09: Prize promotions and incentives; Chapter - 10: Sponsorship and hospitality

Über Autor(innen)

Kolah, Ardi
Ardi Kolah is Executive Fellow and Director of the GDPR Transition Programme at Henley Business School and the founder of GO DPO®, which is the strategic partner for many multi-national clients in the area of GDPR compliance. He is recognised as one of the leading data protection practitioners in Europe and has provided advice to the Scottish Government, the Shadow Minister for Digital Economy and senior civil servants as well as delivering training at Nationwide, HSBC, Accenture, Santander, Hitachi Consulting, Sainsbury's, John Lewis Partnership, Marks & Spencer, Lloyds Bank and Capita Asset Services. He is Editor in Chief, Journal of Data Protection & Privacy, and is a keynote speaker on GDPR and for many organisations including the British Bankers' Association, the International Association of Privacy Professionals, HR Directors Forum, General Counsel's Briefing (Switzerland), IT Directors Forum, HR Director's Forum, Marketing Directors Forum, BFI Annual Conference 2017, FT Europe Cyber Security Summit 2016, 2017, Thomson Reuters Annual Data Protection Conference 2017. He is Chairman of the Law & Marketing Committee for the Worshipful Company of Marketors, and was listed in the BAME100 in October 2017.

Ardi Kolah LLM is one of the most respected marketing and communication practitioners in the world. He holds a Masters degree in law, is a fellow of the Chartered Institutes of Marketing and Public Relations and is a Liveryman of the Worshipful Company of Marketors. His unique approach has made the Guru in a Bottle series extremely popular throughout Europe, the USA and India.