Kotler | Confronting Capitalism: Real Solutions for a Troubled Economic System | Buch | 978-0-8144-3645-5 | www.sack.de

Buch, Englisch, 256 Seiten, Format (B × H): 63 mm x 93 mm

Kotler

Confronting Capitalism: Real Solutions for a Troubled Economic System


Erscheinungsjahr 2015
ISBN: 978-0-8144-3645-5
Verlag: McGraw-Hill Education

Buch, Englisch, 256 Seiten, Format (B × H): 63 mm x 93 mm

ISBN: 978-0-8144-3645-5
Verlag: McGraw-Hill Education


With the fall of the Berlin Wall, one economic modelemerged triumphant. Capitalism - spanning a spectrumfrom laissez faire to authoritarian - shapes the market economies of all the wealthiest and fastest-growing nations.But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural re sources are exploited for short-term profit; and good jobs are hard to find.With piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more.Amidst its dire assessment of what’s ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change.Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today’s critical dilemmas and suggests solutions for returning to a healthier, more sustainable Capitalism - that works for all.

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CONTENTS Introduction: Creating High-Performance Capitalism 1 Chapter 1: The Persistence of Poverty 17 Chapter 2: Income Inequality on the Rise 29 Chapter 3: Workers under Siege 63 Chapter 4: Job Creation in the Face of Growing Automation 79 Chapter 5: Companies not Covering Their “Social Costs” 95 Chapter 6: Environment Exploitation 105 Chapter 7: Business Cycles and Economic Instability 115 Chapter 8: The Dangers of Narrow Self-Interest 135 Chapter 9: The Debt Burden and Financial Regulation 147 Chapter 10: How Politics Subverts Economics 167 Chapter 11: Capitalism’s Short-Term Orientation 181 Chapter 12: Questionable Marketing Outputs 189 Chapter 13: Setting the Right GDP Growth Rate 199 Chapter 14: Creating Happiness as Well as Goods 211 Epilogue 225 Notes 227 index


Kotler, Philip
<p>Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.</p>

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management. He has Master’s and Ph.D. degrees in economics and has studied under three Nobel Prize-Winning economists.



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