Buch, 2132 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 6410 g
Reihe: Legends in Marketing
Jagdish Sheth
Buch, 2132 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 6410 g
Reihe: Legends in Marketing
ISBN: 978-81-321-0300-4
Verlag: Sage Publications India
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This first set in the series, consisting of 8 volumes, is a tribute to Jagdish N Sheth. Known as a pioneer of new areas of inquiry in marketing, his work spans five decades and traverses a number of sub-disciplines of marketing. His work The Theory of Buyer Behavior (with John A Howard) is considered a classic.
The volumes in the set include:
1: Consumer Behavior: Conceptual Foundations
2: Consumer Behavior: Empirical Research
3: Visioning the Future
4: International Marketing
5: Managerial Marketing: The Early Years
6: Managerial Marketing: Current Thought
7: Organizaitonal Buyer Behavior
8: Relationship Marketing
Forthcoming sets in the series include the legends Philip Kotler, Kent Monroe, Shelby Hunt and Naresh Malhotra (in 2010). 2011 will see the publication of sets on V Kumar, Richard Bagozzi, Gerald Zaltman, Yoram (Jerry) Wind.
Autoren/Hrsg.
Weitere Infos & Material
VOLUME ONE
Set Introduction - Balaji C Krishnan
Volume Introduction - Richard J Lutz
Literature Reviews and Critiques
Review of Buyer Behavior
The Surpluses and Shortages in Consumer Behavior Theory and Research
Acrimony in the Ivory Tower: A retrospective on consumer research
Comprehensive Theories
A Theory of Buyer Behavior
A Theory of Family Buying Decisions
Toward a Model of Individual Choice Behavior
A Theory of Cross-Cultural Buyer Behavior
Why We Buy What We Buy: A theory of consumption values
Domain-specific Conceptual Frameworks
A Theory of Multidimensional Brand Loyalty
Sequential and Cyclical Nature of Information Processing in Repetitive Choice Behavior
Recent Failures in Consumer Protection
How Consumers Use Information
A Model of User Behavior for Scientific and Technical Information
Psychology of Innovation Resistance: The less developed concept (LDC) in diffusion research
Relationship Marketing in Consumer Markets: Antecedents and consequences
A Generic Concept of Customer Behavior
Perspectives of Other Scholars
Jagdish Sheth: An academic whose profession is his lifestyle - Michael J Houston
Jagdish Sheth: The research visionary - Peter L Wright
Jagdish Sheth: Leading consumer behavior research - Harold H Kassarjian
Richard J Lutz interviews Jagdish Sheth
Knowledge is an Appreciative Asset: The more you use it, the better it gets
About the Editors and Contributors
VOLUME TWO: CONSUMER BEHAVIOR: EMPIRICAL RESEARCH
Timeline
Set Introduction - Balaji C Krishnan
Volume Introduction - C Whan Park
Attitude and Intention
A Field Study of Attitude Structure and the Attitude-Behavior Relationship
Affect Behavioral Intention and Buying Behavior as a Function of Evaluative Beliefs
Attitudinal Theories of Consumer Choice Behaviour: A comparative analysis (with Rabi S. Bhagat and P. S. Raju)
Perceived Instrumentality and Value Importance as Determinants of Attitudes (with W. Wayne Talarzyk)
Consumer Research in Brands
Cognitive Dissonance, Brand Preference and Product Familiarity
Influence of Brand Preference on Post-Decision Dissonance
How Adults Learn Brand Preference
Brand Profiles from Beliefs and Importances
Risk and Information Processing
Perceived Risk and Difusion of Innovations
Risk Reduction Processes in Repetitive Consumer Behavior (with M Venkatesan)
Impact of Prior Familiarity and Cognitive Complexity on Information Processing Rules (with C. W. Park)
Applied Consumer Research
A Model of Primary Voter Behavior (with Bruce I Newman)
Why We Buy What We Buy: A theory of consumption values (with Bruce I. Newman and Barbara L. Gross)
Perspectives of Other Scholars
Jagdish N Sheth: Giving back generously to the profession - William O Bearden
Jagdish N Sheth: Broad scope of contributions to marketing - Valerie Folkes
Jagdish N Sheth: A gentleman and a scholar - Mary Gilly
Jagdish N Sheth: An association of 40 years - Flemming Hansen
Jagdish N Sheth: Always there and just a step ahead - David Stewart
C Whan Park Interviews Jagdish N. Sheth
I Don't See Any Breakthrough Theory in Consumer Behavior Anchored to Learning or Motivation
About the Editors and Contributors
VOLUME THRE: VISIONING THE FUTURE
Set Introduction - Balaji C Krishnan
Volume Introduction - Balaji C Krishnan
Visions of the Future
Consumer Behavior in the Future (with Rajendra S Sisodia)
Emerging Trends in Retail Industry
Marketing Megatrends
The Future of Advertising in the Information Age
Search for Tomorrow
Critique of the Marketing Discipline
Revisiting Marketing's Lawlike Generalizations (with Rajendra S Sisodia)
The Future of Marketing (with Rajendra S Sisodia)
Does Marketing Need Reform? (with Rajendra S Sisodia)
How to Reform Marketing (with Rajendra S Sisodia)
A Dangerous Divergence: Marketing and society (with Rajendra S Sisodia)
Demographics, Outsourcing, and Customer Centric Marketing
Demographics in Consumer Behavior
Outsourcing Comes Home
The Antecedents and Consequences of Customer Centric Marketing (with Rajendra S Sisodia and Arun Sharma)
Perspectives of Other Scholars
Jagdish N Sheth: Torchbearer for ethical marketing - O C Ferrell
Jagdish N Sheth: Contributions to marketing scholarship - Rajan Varadarajan
Jagdish N Sheth: Comments on his work in this volume - Barton A Weitz
Balaji Krishnan interviews Jagdish N Sheth
We Are Not God Marketers of Our Own Research
About the Editors and Contributors
VOLUME FOUR: INTERNATIONAL MARKETING
Set Introduction - Balaji C Krishnan
Volume Introduction - Abdolreza Eshghi
Marketing Mix
Advertising's Image-U.S. and Yugoslavia (with Milan Smiljanich)
Strategies of Advertising Transferability in Multinational Marketing
Cross Cultural Consumer Behavior
Identification of Opinion Leaders Across Cultures: An assessment for use in the diffusion of innovations and ideas (with Stephen C. Cosmas)
Cross-Cultural Influences on the Buyer-Seller Interaction/Negotiation Process
Export Marketing
Emerging Importance of Export Marketing for U.S. Products
How to Succeed in Export Marketing: Some guidelines (with H M Schoenfeld)
Marketing Strategy
A Market-Oriented Strategy of Long-Range Planning for Multinational Corporations
The Antecedents and Consequences of Integrated Global Marketing (with Atul Parvatiyar)
International E-marketing: Opportunities and Issues (with Arun Sharma)
Globalization
Global Markets or Global Competition
Emerging Marketing Strategies in a Changing Macroeconomic Environment: A commentary
Growth, Productivity and the Visible Hand: An interview with Jagdish N Sheth (by Rajendra S Sisodia)
The Rule of Three in Europe (with Rajendra S Sisodia)
Making India Globally Competitive
How Competition Will Shape Indian Markets (with G Shainesh and Rajendra S Sisodia)
The Regional Face of Globalization (with Rajerdra S Sisodia)
Perspectives of Other Scholars
Jagdish N Sheth and International Marketing: An appreciation - Johnny K Johansson
Jagdish N Sheth: A beacon and a visionary - Masaaki Kotabe
Jagdish N Sheth: A distinguished, distinct academic - Howard Thomas
Jagdish N Sheth: Strong leadership in the academic community - Guenter Schweiger
Jagdish N Sheth: Impacts of his work on international marketing - David K. Tse
Jagdish N Sheth: Worldwide consumer orientation - W. Fred van Raaij
Abdolreza Eshghi interviews Jagdish N Sheth
Key Research Issues Would Be around Affordability and Market Access
About the Editors and Contributors
VOLUME FIVE: MANAGERIAL MARKETING: THE EARLY YEARS
Set Introduction - Balaji C Krishnan
Volume Introduction - Can Uslay
Articles on Innovation
Consumer Resistance to Innovation: The marketing problem and solution (with S. Ram)
Psychology of Innovation Resistance: The less developed concept (LDC) in diffusion research
Articles on Marketing Mix
Time Oriented Advertising: A content analysis of United States magazine advertising 1890-1980 (with Barbara L. Gross)
Measurement of Advertising Effectiveness: Some theoretical considerations
An Attitude-Behavior Framework for Distribution Channel Management (with Gary L. Frazier)
Advertising's Image-U.S. and Yugoslavia (with Milan Smiljanich)
Strategic Marketing
Winning Again in the Market Place: Nine strategies for revitalizing mature products (with Glenn Morrison)
A Margin-Return Model for Strategic Market Planning (with Gary L Frazier)
A Strategy Mix Model for Planned Social Change (with Gary L Frazier)
Political Marketing
A Review of Political Marketing (with Bruce I Newman)
Perspectives of Other Scholars
Jagdish N Sheth: A giant among marketing scholars - Rajesh Chandy
Jagdish N Sheth: A mentor and a guide - Gary L Frazier
Jagdish N Sheth: Contributions and the contributor - Ajay K Kohli
Jagdish N Sheth: A tribute - Naresh K Malhotra
Can Uslay Interviews Jagdish N Sheth
I Want To Give Whatever I Have Earned Back to the Marketing Discipline
About the Editors and Contributors
VOLUME SIX: MANAGERIAL MARKETING: CURRENT THOUGHT
Timeline
Set Introduction - Balaji C Krishnan
Volume Introduction - Rajendra Sisodia
Commentaries on Marketing
Ecological Imperatives and the Role of Marketing (with Atul Parvatiyar)
The Future of Marketing (with Rajendra S Sisodia)
Marketing Productivity: Issues and analysis (with Rajendra S Sisodia)
The Antecedents and Consequences of Customer Centric Marketing (with Rajendra S Sisodia and Arun Sharma)
Revisiting Marketing's Lawlike Generalizations (with Rajendra S Sisodia)
How to Reform Marketing (with Rajendra S Sisodia)
The Image of Marketing (with Rajendra S Sisodia and Adina Barbulescu)
Does Marketing Need Reform? (with Rajendra S Sisodia)
Marketing Strategy
Peter Drucker on Marketing: An exploration of five tenets (with Can Uslay and Robert E Morgan)
Why Good Companies Fail (with Rajendra S Sisodia)
Competitive Markets and the Rule of Three (with Rajendra S Sisodia)
Iridium's 66 Pies in the Sky (with Rajendra S Sisodia)
Macromarketing
Instilling Social Responsibility through Marketing Research Field Projects (with C B Bhattacharya)
User-Oriented Marketing for Non-Profit Organizations
Toward a Theory of Macromarketing
Perspectives of Other Scholars
Jagdish N Sheth: A believer in giving back - David Aaker
Jagdish N Sheth: A market economist - Philip Kotler
Jagdish N Sheth: Amazing versatility in all facets of marketing - V Kumar
Jagdish N Sheth: A superb synthesiser and a crusader - Robert A Peterson
Jagdish N Sheth: "Get jag!" to help lead marketing reform - Glen L Urban
Rajendra S Sisodia Interviews Jagdish N Sheth
Marketing as an Institution Will Survive by Adapting to External Changes
About the Editors and Contributors
VOLUME SEVEN: ORGANIZATIONAL BUYER BEHAVIOUR
Timeline
Set Introduction - Balaji C Krishnan
Volume Introduction - Arun Sharma
Industrial Markets and Buying Behavior
A Model of Industrial Buyer Behavior
Behavioral Approaches to Industrial Marketing: Extant and emerging research (with Arun Sharma)
Emerging Research Opportunities for Doctoral Students in B-to-B Marketing
New Determinants of Competitive Structures in Industrial Markets
Organizational Buying Behavior
Recent Developments in Organizational Buying Behavior
Organizational Buying Behavior: Past performance and future expectations
Buyer-Seller Relationships
Toward a Theory of Alliance Governance (with Atul Parvatiyar)
Supplier Relationships: Emerging issues and challenges (with Arun Sharma)
Buyer-Seller Interaction: A conceptual framework
The Impact of Transitioning from Products to Services in Business and Industrial Markets on the Evolution of the Sales Organization (with Arun Sharma)
Till Death Do Us Part…But Not Always: Six antecedents to a customer's relational preference in buyer-seller exchanges (with Reshma Shah)
Customer Relationship Management: Emerging practice, process and discipline (with Atul Parvatiyar)
Relationship Marketing: An agenda for inquiry (with Arun Sharma)
Perspectives of Other Scholars
Jagdish N Sheth: How Professor Sheth saved my skin - Evert Gummesson
Jagdish N Sheth: Leading educator and researcher in business to business marketing - Wesley J Johnston
Jagdish N Sheth: A foundation of marketing thought - Peter LaPlaca
Jagdish N Sheth: Contributions to B-to-B theory, research, and practice - Arch G Woodside
Arun Sharma Interviews Jagdish N Sheth
My Interests in B-to-B Marketing: Cutomer outsourcing, global sourcing, e-commerce, and rise of global multinationals
About the Editors and Contributors
VOLUME EIGHT: RELATIONSHIP MARKETING
Set Introduction - Balaji C Krishnan
Volume Introduction - Atul Parvatiyar
Conceptual and Theoretical Foundations: The Domain and Conceptual Foundations of Relationship Marketing (with Atul Parvatiyar)
Relationship Marketing in Consumer Markets: Antecedents and Consequences (with Atul Parvatiyar)
Towards a Theory of Business Alliance Formation (with Atul Parvatiyar)
Evolution of Relationship Marketing Paradigm: The Evolution of Relationship Marketing (with Atul Parvatiyar)
Paradigm Shift in Interfirm Marketing Relationships: Emerging Research Issues (with Atul Parvatiyar)
Evolving Relationship Marketing into a Discipline (with Atul Parvatiyar)
Developing a Curriculum to Enhance Teaching and Research of Relationship Marketing (with Joseph P. Cannon)
Relationship Marketing Practice: Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing in Hospitals (with G. M. Naidu, Atul Parvatiyar, and Lori Westgate)
Supplier Relationships: Emerging Issues and Challenges (with Arun Sharma)
Customer Relationship Management: Emerging Practice, Process and Discipline (with Atul Parvatiyar)
Perspectives of Other Scholars: Jagdish N. Sheth: An Integrative and Illustrative Framework of Contributions to Relationship Marketing - Adel El-Ansary and Gregory T Gundlach
Jagdish N. Sheth: Contributing to the Emergence of a New Discipline in Marketing - Pervez N Ghauri
Jagdish N. Sheth: Critical Questions for Relationship Marketing - Robert N Morgan
Jagdish N. Sheth: Seminal Contribution to Relationship Marketing - Adrian Payne
Atul Parvatiyar Interviews Jagdish N. Sheth
Relationship Marketing Could Become the Fundamental Premise To Build a General Theory of Marketing
About the Editors and Contributors
