Global Strategic Management

3rd Auflage 2012
ISBN: 978-0-230-29381-6
Verlag: Macmillan Education

Buch, Englisch, 560 Seiten, Book, Format (B × H): 189 mm x 246 mm

This book is designed as a core textbook for those students studying modules or courses on Global Strategy and Strategic Management. It offers an insight into the impact of globalisation on business organisations and how managers could and should react. It is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale; global strategic managers facilitate international business planning and global strategic decision-making.

Zielgruppe

Lower undergraduate

Autoren/Hrsg.

Lasserre, P.

Inhaltsverzeichnis

PART I: THE PROCESS OF GLOBALISATION Globalisation of Markets and Competition.- Designing a Global Strategy.- Designing a Global Organisation.- Global Strategic Alliances, M&As and Assessing Countries' Attractiveness.- Entry Strategies.- PART II: MANAGING GLOBALLY Global Marketing.- Global Operations.- Global Innovation .- Cross-cultural Management.- Global Human Resource Management.- Global Financial Management.- PART III: BROAD ISSUES IN GLOBALISATION Emerging Global Powers.- The Social Responsibility of the Global Firm.- Global Trends.

Über Autor(innen)

Philippe Lasserre is Emeritus Professor of Strategy and Asian Business at INSEAD, Singapore. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.