E-commerce 2023-2024: business. technology. society., Global Edition

18. Auflage 2023
ISBN: 978-1-292-44972-2
Verlag: Pearson

Buch, Englisch, 832 Seiten, Format (B × H): 203 mm x 254 mm, Gewicht: 1519 g

E-commerce 20232024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta , TikTok , Netflix , YouTube , Walmart , and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The 18th Edition features all new or updated opening, closing, and Insight on cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Autoren/Hrsg.

Laudon, Kenneth

Traver, Carol G.

Inhaltsverzeichnis

PART I: INTRODUCTION TO E-COMMERCE

1. The Revolution is Just Beginning
2. E-commerce Business Models and Concepts

PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE

1. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
2. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
3. E-commerce Security and Payment Systems

PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES

1. E-commerce Marketing and Advertising Concepts
2. Social, Mobile, and Local Marketing
3. Ethical, Social, and Political Issues in E-commerce

PART VI: E-COMMERCE IN ACTION

1. Online Retail and Services
2. Online Content and Media
3. Social Networks, Auctions, and Portals
4. B2B E-commerce: Supply Chain Management and Collaborative Commerce

Index

Über Autor(innen)

About our authors

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

At NYU's Stern School of Business, Ken Laudon taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Ken Laudon's hobby was sailing.

Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training and, today, a provider of digital media and publisher services for the higher education industry.