Buch, Englisch, 104 Seiten, Format (B × H): 210 mm x 297 mm, Gewicht: 334 g
Ancient Strategy for the Modern Market
Buch, Englisch, 104 Seiten, Format (B × H): 210 mm x 297 mm, Gewicht: 334 g
ISBN: 978-3-565-23292-5
Verlag: epubli
Business is war without bullets. The terrain is the market, the soldiers are your employees, and the enemy is the competition. Sun Tzu's "The Art of War" was written 2,500 years ago, yet it remains the ultimate strategy guide for the modern CEO. "The Art of War for Business" translates these ancient maxims into actionable corporate tactics.
"All warfare is based on deception." Learn how to mask your intentions and outmaneuver competitors not by spending more, but by thinking smarter. "Attack him where he is unprepared, appear where you are not expected." Find the niche your competitor is ignoring. "The supreme art of war is to subdue the enemy without fighting." Win by superior positioning, alliances, and brand strength so that conflict becomes unnecessary.
Whether you are a startup disrupting an industry or a market leader defending your territory, these strategies apply. Know yourself, know your enemy, and you need not fear the result of a hundred battles. Master the Tao of business.
