Digital Product Management

Strategic Planning and Market Opportunity
1. Auflage 2025
ISBN: 978-1-032-77670-5
Verlag: CRC Press

Buch, Englisch, 306 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 468 g

This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment.

Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today’s digitally-driven economy.

This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth.

Zielgruppe

Professional Practice & Development, Professional Training, and Undergraduate Advanced

Autoren/Hrsg.

Lee, Boon Kee

Fachgebiete

• Geisteswissenschaften Design Produktdesign, Industriedesign
• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein

Inhaltsverzeichnis

Table of Contents

1. Digital Product Management Overview

2. Digital Transformation and Market Dynamics

3. Managing Expectations and Stakeholder Dynamics

4. Lessons from Market Successes and Challenges

5. Product Team Model

6. The Digital Product Manager

7. Digital Product Management Framework

8. Defining a Product Strategy

9. Exploring Market Dynamics

10. Navigating Market Opportunities

11. Building a Business Case

12. Developing a Product Positioning

13. Selecting Pricing and Packaging Strategies

14. Crafting a Go-to-Market Strategy

15. The Art of Product Planning

16. Managing Product Requirements and Lifecycles

17. Bridging Strategy with Execution

Über Autor(innen)

Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. Boon Kee has thirty years of consulting experience in product management and software development. His research interest is digital product management.