The Business of Film

A Practical Introduction
4th Auflage
ISBN: 978-1-041-12467-2
Verlag: Taylor & Francis

Buch, Englisch, 392 Seiten, Format (B × H): 156 mm x 234 mm

Reihe: American Film Market Presents

The Business of Film, Fourth Edition is the essential guide to understanding how the global film and entertainment industry works today. From development and financing to production, marketing, and distribution, industry veterans Stephen R. Greenwald and Paula Landry provide a practical, hands-on roadmap for navigating an industry undergoing unprecedented change.

Fully updated for today's media landscape, this edition explores the forces reshaping filmmaking and content creation, including artificial intelligence, virtual production, global streaming platforms, international co-productions, audience analytics, and emerging business models. Readers will gain insight into every stage of the filmmaking lifecycle—from planning, development, and financing to production, marketing, exhibition, distribution, and monetization across theatrical, streaming, television, and digital platforms worldwide.

Illustrated with real-world case studies, sample financing scenarios, industry charts, and practical tools, The Business of Film bridges the gap between creative ambition and commercial success. New and expanded coverage examines evolving financing structures, independent film opportunities, global distribution strategies, intellectual property, and the growing influence of major media companies and streamers. Whether you are a student, filmmaker, producer, writer, investor, or media entrepreneur, this comprehensive guide provides the knowledge and strategies needed to succeed in an increasingly interconnected entertainment marketplace.

Extensive online resources include downloadable templates, presentations, quizzes, and teaching materials for both classroom and professional use.

Zielgruppe

Postgraduate, Professional Practice & Development, and Professional Reference

Autoren/Hrsg.

Greenwald, Stephen R.

Landry, Paula

Fachgebiete

• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio Filmproduktion, Filmtechnik
• Geisteswissenschaften Kunst Kunstformen, Kunsthandwerk Installations-, Aktions-, Computer- und Videokunst

Inhaltsverzeichnis

Chapter 1 A Brief History of the Film Industry

Movie Industry Themes

A Brief Business History of Film

Convergence and Disruption

Fast Forward to Present Day

Chapter 2 A Business Overview of Film

Key Characteristics of the Industry

Shifting Structure of the Industry

The Impact of Streaming

Artificial Intelligence Developments

Case Study: Norman and Me

Case Study: European Film Industry, An Overview—by Michael Kalb

Chapter 3 Movie Development

Where Films Come From

Process

Studio Versus Indie

DIY Filmmaking

Case Study: The Horror Development Engine (2026)

Case Study: The Nature of Copyright: European Author’s Rights Versus American Copyright—by Michael Kalb

Chapter 4 Movie Financing

Basics

Corporate Financing

Picture Financing

Crowdfunding, Production Incentives, Soft Money, Blockchain

Financing for Independents

The Future

Case Study: Sinners, Ryan Coogler’s Deal

Case Study: How to Make $250 Million and Lose it, in a Year: The Story of the Film Business—by Stephen Greenwald

Chapter 5 Movie Production

Preproduction—Planning

Production

Postproduction

Impact of Virtual Production, XR/MR/VR/AR, Artificial Intelligence, Mobile and Vertical Drama, IMAX

Case Study: Cell Phone Feature Film Tangerine

Chapter 6 Movie Distribution

Distribution Details

The Distribution Agreement

Changes in Distribution: OTT / Streaming, Convergence, Disruptors

The Major Distribution Companies

Impact of the Internet and Mobile Technology

Direct and Hybrid Models

Global Influences on Distribution

Independent Distribution Strategies

Case Study: Egghead & Twinkie

Chapter 7 Movie Marketing

Marketing: Creating Awareness for a Film

Social Media

Trends in Promotion and Marketing

Film Festivals and Markets

Case Study: The Million Dollar Mystery

Case Study: Marketing Moonlight

Chapter 8 Film Exhibition, Retail, and Consumption

Theatrical

Rethinking the Theatrical Experience

From Video/DVD to VOD/PPV

Mobile Platforms

Cable/Free-TV/Cutting the Cord

Impact of Global Markets

Ancillary Rights

Case Study: Hundreds of Beavers; Exhibition Innovation Through Self-Distribution, Event Cinema, and Micro-Distribution

Chapter 9 Movie Accounting

GAAP Versus Contractual Accounting

GAAP—Corporate Accounting

Appendices

Appendix A

Option and Literary Purchase Agreement

Short Form Option

Short-Form Assignment

Appendix B

Release for Submission of Materials to Studio or Production Company

Production Company Submission Release Form

Schedule A

Appendix C

Writer Theatrical Short-Form Agreement—Work for Hire

Appendix D

Life Story Rights Agreement

Exhibit A

Assignment (Short Form)

Appendix E

Directing Agreement

Appendix F

Actor Services Agreement

Appendix G

Product Placement Release

Appendix H

Script Readers Coverage Report Content and Format

Appendix I

Acceptable Genre Classifications

Appendix J

Film Festivals - FIAPF Accredited

Other Popular Film Festivals

Festival Submission Platforms

Appendix K

Online Film Distribution Platforms

Appendix L

Popular Movie Industry Trade Magazines/Sites

Über Autor(innen)

Stephen R. Greenwald has been professionally involved in the motion picture and related industries for over forty years as an attorney, film financier, corporate executive, producer and consultant, including as Chief Executive Officer of three public companies in the film business. His experience has encompassed all aspects of the entertainment business, including development, production, international distribution, film financing, film and film library and literary work valuations; media company reorganizations and film studio construction and operation.

Paula Landry is a writer/producer, film business and media consultant, interested in disruptive business models. Landry crafts feature films and episodic content, business plans, budgets and schedules, as well as branded content for Fortune 500 companies and non-profits. Landry is president of IdeaBlizzard Productions and is also the author of Scheduling and Budgeting Your Film: A Panic-Free Guide, now in its third edition and Applying Entrepreneurship to the Arts: How Artists, Creatives, and Performers Can Use Start-up Principles to Build Careers and Generate Income.