Dynamic Pricing: Economics, Algorithms and Market Design

Erscheinungsjahr 2026
ISBN: 978-981-9250-11-0
Verlag: Springer

Buch, Englisch, 588 Seiten, Format (B × H): 155 mm x 235 mm

This textbook provides a comprehensive and rigorously structured analysis of Dynamic Pricing—the practice of flexibly adjusting prices based on real-time market conditions, demand patterns, and competitive dynamics. The book's primary subject is the shift from traditional, cost-plus pricing to algorithmic, data-driven optimization across eighteen distinct industry contexts. It synthesizes economic theory, mathematical modeling, and empirical evidence to establish a unified framework for understanding how value is created, exchanged, and captured in the modern, hyper-competitive economy.

The work's special feature lies in its didactic, applied approach. The content is structured logically, moving from general economic principles to specific mathematical frameworks before analyzing extensive real-world case studies (e.g., Singapore's ERP, the WeWork model, the T-Mobile 'Un-carrier' disruption). Each chapter includes robust Discussion Questions and Quantitative Exercises designed for both classroom use and self-study, allowing readers to apply the complex models directly. The extensive use of mathematical notation (integrals, optimization functions, game-theoretic equations) ensures academic rigor while supporting practical application.

Zielgruppe

Graduate

Autoren/Hrsg.

Li, Michael Z.F.

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Wirtschaftstheorie, Wirtschaftsphilosophie
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensforschung
• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

Chapter 1. Understanding Dynamic Pricing.- Chapter 2. Mathematical Foundations of Dynamic Pricing.- Chapter 3. Dynamic Pricing in the Airline Industry.- Chapter 4. Dynamic Pricing in the Hospitality Industry.- Chapter 5. Dynamic Pricing in Retail.- Chapter 6. Dynamic Pricing in Sports and Entertainment.- Chapter 7. Dynamic Pricing in Transportation and Utility Industries.- Chapter 8. Dynamic Pricing for Cloud Computing.- Chapter 9. Dynamic Pricing for AI Services.- Chapter 10. Dynamic Pricing in Telecommunications.- Chapter 11. Pricing Mechanisms in Mobility Sharing.- Chapter 12. Pricing Mechanisms in Accommodation Sharing.- Chapter 13. Pricing Mechanisms in Human Capital Platforms.- Chapter 14. Pricing and Coordination in Goods-Sharing Platforms.- Chapter 15. Pricing Mechanisms in Platform-Based Financial Markets.- Chapter 16. Space-Sharing Economics: Location, Time, and Dynamic Pricing.- Chapter 17. Integration, Synthesis, and Future Directions.

Über Autor(innen)

Michael Li is currently an associate professor with tenure at Nanyang Business School of Nanyang Technological University (NTU). He graduated with a mathematics degree from the Beijing Normal University in 1983. He earned a PhD in Mathematics from the University of Regina in 1988 and a PhD in Business Administration 1993 from the University of British Columbia. He joined NTU in 1994.

Dr Li has been conducting interdisciplinary research projects involving three different areas, namely, operations research, applied economics and transportation studies. He has published many articles in international journals, including Operations Research, Production & Operations Management, Transportation Science, Transportation Research B, Transportation Research E, Operations Research Letters, European Journal of Operational Research, Journal of Theoretical Probability, Canadian Journal of Statistics, Journal of Revenue and Pricing Management, International Journal of Transport Economics, Accident Analysis & Prevention, International Transaction in Operational Research, IEEE Transaction on ITS, IISE Transactions, Naval Research Logistics, Expert Systems with Applications, among others. He is on the editorial board of two international journals.

He had played a key role in nurturing China-related programmes in the university, including a founding deputy director for MSc (Managerial Economics) from 1998 to 2002 and the founding director for Nanyang EMBA programme from 2002 to 2007. He had been a Senate of Nanyang Technological University from 2016 to 2018. He had provided expert services to several government agencies and committees, such as Parliamentary Committee in Transport (1996), APEC Transportation Ministerial Forum (1997), Land Transport Authority (2007, 2012), Pacific Economic Cooperation Council (PECC) Transportation Task Force (2007-2000), NTU Youth Olympics Village Committee – Transport Group (2010), Civil Aviation Authority of Singapore (2012), Public Transport Council (2004, 2018). In the meantime, he has served as a consultant or an advisor to several well-known companies and startups. He has been active in supporting several professional organizations including Air Transport Research Society (ATRS), Institute for Operations Research and the Management Sciences (INFORMS), and Production and Operations Management Society (POMS).

Between 2017 and 2020, he was the Director of the NTU-Business China Joint Advanced Leadership Program, with the mission of assisting Singapore companies to explore business opportunities under China’s Belt-and-Road Initiative. He has been the Deputy Director of Renaissance Engineering Program (REP), a flagship scholarship programme at NTU, since 2020. He has rich experiences in executive education covering diverse topics, such as digital economy & digitalization strategy, business strategy in the digital intelligent era, growth strategies, globalization and localization strategies, corporate innovation, business model innovation, strategic rivalry between USA and China, among others. He has served as a consultant/advisor to several well-known multinational corporations, listed companies and startups. Currently, he plays an active role in nurturing and mentoring entrepreneurship in NTU.