Export of Meaning

2. Auflage 1993
ISBN: 978-0-7456-1295-9
Verlag: Polity Press

Buch, Englisch, 200 Seiten, Format (B × H): 151 mm x 228 mm, Gewicht: 282 g

In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly Dallas. Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.

Autoren/Hrsg.

Liebes, Tamar

Katz, Elihu

Inhaltsverzeichnis

Introduction to the 1993 Edition.

Preface.

1. On Viewing Dallas Overseas: Introduction to the Study.

2. Reading Television: Television as Text and Viewers as Decoders.

3. The Research Design.

4. One Moroccan Group: A Transcipt and Commentary.

5. Cultural Differences in the Retelling of an Episode.

6. Mutual Aid in the Decoding of Dallas.

7. Referential Reading.

8. Critical Reading.

9. Neither Here Nor There: Why Dallas Failed in Japan (with Sumiko Iwao).

10. Dallas and Genesis: Primordiality and Seriality in Popular Culture.

11. Dallas as an Educational Game.

Appendix One.

Appendix Two.

Appendix Three.

Notes.

References.

Name Index.

Subject Index.

Über Autor(innen)

Tamar Liebes is Lecturer in Communication at the Hebrew University of Jerusalem and was formerly a radio producer at the Israel Broadcasting Authority.

Elihu Katz is Professor at the Annenburg School of Communication, University of Pennsylvania, Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem, and Scientific Director of the Israel Institute of Applied Social Research.