Scenario Planning - Revised and Updated

The Link Between Future and Strategy
1. Auflage 2009
ISBN: 978-1-349-36782-5
Verlag: Palgrave Macmillan

Buch, Englisch, 204 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 341 g

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Zielgruppe

Research

Autoren/Hrsg.

Lindgren, Mats

Bandhold, H.

Inhaltsverzeichnis

List of Figures List of Tables Foreword Introduction Why is Scenario Planning Needed?: Some Reasons from the field of Strategy Research Scenario Planning: An Introductory Overview Scenario Planning in Practice The Principles of Scenario Thinking The Principles of Strategic Thinking Appendix I Appendix II Notes Kairos Future References Further Reading Index

Über Autor(innen)

MATS LINDGREN is founding partner and CEO of Kairos Future Group, the leading future strategist in Northern Europe, where he heads is research division. He is a frequent international speaker on various topics and has spoken in more than 15 countries in Europe, North America and Asia, including US, UK, Spain, France, China, Japan and India. He is author or co-author of more than a dozen books, including (Bookhouse Publishing 2005) and (Palgrave Macmillan, 2002). He holds a doctoral degree in business administration and specializes in strategic management in turbulent business environments.
 
HANS BANDHOLD is a senior partner at Kairos Future and head of its strategy division. He has a broad experience of helping public and private organizations with future analysis and strategic orientation. Hans is the architect behind TAIDA-Lab, a unique setting where executives together with future strategists identify and evaluate strategies that meet future demands. He is also a frequent speaker and teacher within the area of scenario planning.