Scenario Planning

The Link Between Future and Strategy
Softcover Nachdruck of the original 1. Auflage 2003
ISBN: 978-1-349-43197-7
Verlag: Palgrave Macmillan

Buch, Englisch, 180 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 293 g

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

Zielgruppe

Research

Autoren/Hrsg.

Lindgren, M.

Bandhold, H.

Inhaltsverzeichnis

List of Figures List of Tables Foreword Introduction Advice to the Reader PART I: WHY IS SCENARIO PLANNING NEEDED? SOME REASONS FROM THE FIELD OF STRATEGY RESEARCH PART II: SCENARIO PLANNING: AN INTRODUCTORY OVERVIEW PART III: SCENARIO PLANNING IN PRACTICE PART IV: THE PRINCIPLES OF SCENARIO THINKING PART V: THE PRINCIPLES OF STRATEGIC THINKING Glossary Notes Kairos Future References Further Reading Index

Über Autor(innen)

MATS LINDGREN is senior partner and managing director of Kairos Future, the leading futures consultancy in Scandinavia, and head of its futures research division. He is a frequent speaker on several topics, author of more than a dozen books in Swedish, and co-author of Beyond Mobile, published by Palgrave Macmillan in 2002. He holds a doctoral degree in business administration and specializes in strategic management in turbulent business environments.

HANS BANDHOLD is a senior partner at Kairos Future, and head of its strategy division. He has broad experience of helping public and private organizations with future analysis and strategic orientation. Hans is the architect behind TAIDA-Lab - a unique setting where executives together with futurists and strategists identify and evaluate strategies that meet future demands.