Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. by Martin Lindstrm
1. Auflage 2012
ISBN: 978-0-7494-6504-9
Verlag: Kogan Page

Buch, Englisch, 288 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 656 g

Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

Autoren/Hrsg.

Lindstrom, Martin

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

• • Chapter - 00: Introduction;
  • Chapter - 01: Buy buy baby: When companies start marketing to us in the womb;
  • Chapter - 02: Peddling panic and paranoia: Why fear sells;
  • Chapter - 03: I can’t quit you: Brand addicts, shopaholics, and why we cannot live without our smart phones;
  • Chapter - 04: Buy it, get laid: The new face of sex (and the sexes) in advertising;
  • Chapter - 05: Under pressure: The power of peers;
  • Chapter - 06: Oh, sweet memories: The new (but also old) face of nostalgia marketing;
  • Chapter - 07: Marketers’ royal flush: The hidden powers of celebrity and fame;
  • Chapter - 08: Hope in a jar: The price of health, happiness, and spiritual enlightenment;
  • Chapter - 09: Every breath you take, they’ll be watching you: The end of privacy;
  • Chapter - 10: Conclusion: I’ll have what Mrs Morgenson is having The most powerful hidden persuader of them all: us

Über Autor(innen)

Lindstrom, Martin
Martin Lindstrom is recognised as one of the world's primary branding gurus. He is the author of several best-selling branding books including Clicks, Bricks & Brands with Don Peppers and Martha Rogers and Brand Building on the Internet (both published by Kogan Page).

Martin Lindstrom has for more than a decade advised Fortune Top 500 brands including Mars, Pepsi, LEGO, Cartoon Network, American Express, Mercedes-Benz, VISA, Ericsson, HSBC, Gillette, Yellow Pages and Microsoft. He is a former COO of British Telecom-LookSmart, co-founder of BBDO Interactive/Framfab, Europe's largest Brand Dialogue Company and founding CEO of BBDO Interactive Asia, the region's largest Brand Dialogue Company Lindstrom is an acclaimed keynote speaker at conferences all over the world.

Martin Lindstrom writes regular columns on branding which reaches a global audience of more than 4 million people in 30 countries. His acute insights have been featured in The Times, Fortune, BBC, The Daily Telegraph, The Australian and The Independent. Visit MartinLindstrom.com to learn more about Lindstrom's latest updates on brand and marketing trends.

Martin Lindstrom, chairman and founder of Buyology Inc, was voted one of the World's 100 Most Influential people by Time magazine. Among the globe's foremost marketers, Lindstrom advises top executives at companies such as McDonald's Corporation, Procter & Gamble, Nestlé, PepsiCo, Mercedes-Benz, and Microsoft. His most recent book, Buyology, was a huge international bestseller and he is also the author of Brandsense and Brandchild (both published by Kogan Page).