Business and Administrative Communication

7. Auflage 2005
ISBN: 978-0-07-296446-2
Verlag: McGraw-Hill Education

Buch, Englisch, 720 Seiten, Format (B × H): 213 mm x 297 mm, Gewicht: 1694 g

This Seventh Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. Kitty Locker’s text also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings – the BComm Skill Booster, PowerWeb – round out the learning experience with Business and Administrative Communication

Autoren/Hrsg.

Locker, Kitty O.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

I. The Building Blocks of Effective MessagesChapter 1. Business Communication, Management, and Success Chapter 2. Building Goodwill Chapter 3. Adapting Your Message to Your Audience Chapter 4. Making Your Writing Easy to Read Chapter 5. Planning, Composing, and Revising Chapter 6. Designing Documents and ScreensII. Letters and MemosChapter 7. Informative and Positive Messages Chapter 8. Negative Messages Chapter 9. Persuasive MessagesChapter 10. Sales, Fund-Raising, and Promotional MessagesIII. Interpersonal CommunicationChapter 11. Communicating Across CulturesChapter 12. Working and Writing in Groups IV. ReportsChapter 13. Planning, Proposing, and Researching Reports Chapter 14. Analyzing Information and Writing Reports Chapter 15. Using Graphs and Other Visuals Chapter 16. Making Oral Presentations V. Job HuntingChapter 17. Resumes Chapter 18. Job Application Letters Chapter 19. Job Interviews, Follow-Up Letters and Calls, and Job Offers Appendixes A. Formats for Letters, Memos and E-Mail Messages B. Writing Correctly C. Making and Communicating MeaningD. Crafting Logical Arguments

Über Autor(innen)

Locker, Kitty O.
Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas A&M University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.