Business and Administrative Communication

9 Rev ed
ISBN: 978-0-07-016718-6
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 704 Seiten, Format (B × H): 215 mm x 271 mm, Gewicht: 1474 g

Donna Kienzler shares the same vision for the book and research philosophy as Kitty. She uses a student-friendly writing style and strong design element to hold student’s attention. The ninth edition of Business and Communication by Donna Kienzler is a true leader in the business communication field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student’s attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. The 9th edition also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market- leading title. If schools stress critical thinking and professional development, show them this book.

Autoren/Hrsg.

Locker, Kitty O.

Locker, Kitty

Kienzler, Donna S.

Kienzler, Donna

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

Part One: The Building Blocks of Effective MessagesChapter 1: Succeeding in Business Communication and ManagementChapter 2: Adapting Your Message to Your AudienceChapter 3: Building GoodwillChapter 4: Navigating through the Business EnvironmentChapter 5: Communicating across CulturesChapter 6: Working and Writing in TeamsPart Two: The Communication ProcessChapter 7: Planning, Composing, and RevisingChapter 8: Designing DocumentsChapter 9: Creating Visuals and Data DisplaysChapter 10: Making Oral PresentationsPart Three: Job HuntingChapter 11: Building Résumés Chapter 12: Applying for a JobChapter 13: Interviewing for a Job and Writing Follow-Up MessagesPart Four: Basic Business MessagesChapter 14: Sharing Informative and Positive MessagesChapter 15: Delivering Negative MessagesChapter 16: Crafting Persuasive MessagesPart Five: Proposals and ReportsChapter 17: Planning and Researching for Reports and ProposalsChapter 18: Writing ProposalsChapter 19: Analyzing Information and Writing ReportsAppendicesA: Formatting Letters, Memos, and E-mail MessagesB: Writing Correctly

Über Autor(innen)

Kienzler, Donna
Donna S. Kienzler is a Professor Emeritus of English at Iowa State University, where she taught in the Rhetoric and Professional Communication program. As the Director of Advanced Communication, she oversaw more than 120 sections of business and technical communication annually. She was also an Assistant Director of the universitys Center for Excellence in Learning and Teaching, where she taught classes, seminars, and workshops on pedagogy; directed graduate student programming; and directed the Preparing Future Faculty program, a career-training program for graduate students and postdoctoral fellows. Her research focused on pedagogy and ethics.

Locker, Kitty
Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote  Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003),  The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 199495, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABCs  Journal of Business Communication. She received ABCs Outstanding Researcher Award in 1992 and ABCs Meada Gibbs Outstanding Teacher Award in 1998.