Business and Administrative Communication

Revised
ISBN: 978-0-07-340325-0
Verlag: MCGRAW HILL BOOK CO

Buch, Englisch, 768 Seiten, Format (B × H): 218 mm x 277 mm, Gewicht: 1656 g

Business and Administrative Communication (BAC) is flexible, comprehensive & up-to-date, specific & interesting. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes.

BAC conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills. In short - Connect + BAC = An effective communicator

Autoren/Hrsg.

Locker, Kitty

Kienzler, Donna

Inhaltsverzeichnis

Part One: The Building Blocks of Effective Messages Chapter 1: Succeeding in Business Communication Chapter 2: Adapting Your Message to Your AudienceChapter 3: Building GoodwillChapter 4: Navigating the Business Communication EnvironmentPart Two: The Communication ProcessChapter 5: Planning, Composing, and RevisingChapter 6: Designing DocumentsChapter 7: Communicating across CulturesChapter 8: Working and Writing in TeamsPart Three: Basic Business MessagesChapter 9: Sharing Informative and Positive Messages with Appropriate TechnologyChapter 10: Delivering Negative MessagesChapter 11: Crafting Persuasive MessagesPart Four: The Job HuntChapter 12: Building ResumesChapter 13: Writing Job Application LettersChapter 14: Interviewing, Writing Follow-Up Messages, and Succeeding in the JobPart Five: Proposals and ReportsChapter 15: Planning and Researching Proposals and ReportsChapter 16: Creating Visuals and Data DisplaysChapter 17: Writing Proposals and Progress ReportsChapter 18: Analysing Information and Writing ReportsChapter 19: Making Oral PresentationsAppendix A: Formatting Letters, Memos, and E-Mail MessagesAppendix B: Writing CorrectlyAppendix C: Citing and Documenting Sources

Über Autor(innen)

Kienzler, Donna
Donna S. Kienzler is a Professor Emeritus of English at IowaState University, where she taught in the Rhetoric and ProfessionalCommunication program. As the Director of Advanced Communication, she oversawmore than 120 sections of business and technical communication annually. Shewas also an Assistant Director of the universitys Center for Excellence inLearning and Teaching, where she taught classes, seminars, and workshops onpedagogy; directed graduate student programming; and directed the PreparingFuture Faculty program, a career-training program for graduate students andpostdoctoral fellows. Her research focused on pedagogy and ethics.

Locker, Kitty
Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote  Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003),  The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 199495, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABCs  Journal of Business Communication. She received ABCs Outstanding Researcher Award in 1992 and ABCs Meada Gibbs Outstanding Teacher Award in 1998.