E-Shock the New Rules

The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers
2000. Auflage 2000
ISBN: 978-0-333-94601-5
Verlag: Palgrave MacMillan UK

Buch, Englisch, 352 Seiten, Format (B × H): 156 mm x 235 mm, Gewicht: 559 g

e-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce. But in the online world nothing is static - and now there is a new game in town. To keep pace with the rapid rate of change and developments in e-commerce, Michael de Kare-Silver has radically revised and updated e-Shock 2000 and added a vital new strategy section - The New Rules of e-Commerce Success.

Autoren/Hrsg.

Loparo, Kenneth A

Inhaltsverzeichnis

The New Rules for e-Commerce Success Overview; the Key Conclusions Definitions and Consumer Trends Learning From the Pioneers in Electronic Selling Future Growth of Electronic Shopping: Look Out for 2005! The ES Test: How to Tell How Much Your Business is Going to be Affected How can Retailers Respond ? Ten Strategic Options for Retailers The Store of the Future Rapidly Improving Technology meets Growing Consumer Demand The World is Changing: Assets to Knowledge Structural Difficulties with the Internet will be Overcome How Can Manufacturers Respond ? Manufacturers' Ten Strategic Options The New Marketing Imperatives: Marketing in the Electronic Age Setting the Strategy and Mobilising the Organisation The Next Wave of Electronic Shopping Appendices

Über Autor(innen)

MICHAEL DE KARE-SILVER is Head of e-Business, PA Consulting. He has worked with a number of major European and US multinationals. He is a founding partner of the Kalchas Group, which is now part of Computer Sciences Corporation. He was previously with McKinsey, worked for four years as a Marketing Manager for Procter & Gamble, and is a qualified commercial lawyer.