Buch, Englisch, 174 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 526 g
Why FMCG Companies are Losing the Race for Customers
Buch, Englisch, 174 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 526 g
ISBN: 978-1-4724-3556-9
Verlag: Taylor & Francis Ltd (Sales)
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction: From Great to Gone; Chapter 1 The Dilemmas of FMCGs in the Twenty-first Century; Chapter 2 The Rise of the Post-millennium Consumer; Chapter 3 From FMCGs to FICGs: Bridging the Innovation Gap; Chapter 4 External Barriers to Innovation; Chapter 5 Internal Barriers to Innovation; conclusion Conclusion: Ingredients – But No Recipes for Success;