Growing a Travel Business Through Inclusion

How to Unlock New Markets and Opportunities
1. Auflage 2026
ISBN: 978-1-3986-2827-4
Verlag: Kogan Page

Buch, Englisch, 296 Seiten, Format (B × H): 156 mm x 234 mm

How can an inclusive strategy drive innovation, loyalty and growth in today's travel industry? Growing a Travel Business through Inclusion is a practical and aspirational guide for mid-career travel and hospitality professionals who want to apply proven frameworks to embed inclusivity into strategy, product development and customer experience. Written for managers, tour operators, destination marketers and sector leaders, it shows how implementing inclusive principles delivers both commercial advantage and meaningful impact. Drawing on real-world examples from Intrepid Travel, Exodus and Pura Aventura, you'll learn how to: - Develop inclusive leadership and optimize workforce diversity strategies - Apply frameworks for accessible, representative and equitable travel design - Implement tools for serving multigenerational families, LGBTQ+ travellers and disabled guests - Build credibility through authentic brand representation and cultural sensitivity - Transform organizational practices with models for recruitment, training and community engagement With actionable tools, detailed chapters and practical models, Alessandra LoTufo helps you optimize inclusivity as a driver of career impact, organizational performance and long-term industry sustainability. Themes include: inclusive strategy, workforce development, equitable tourism, customer experience, destination marketing, sustainable growth

Autoren/Hrsg.

LoTufo, Alessandra

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe

Inhaltsverzeichnis

• • Chapter - 01: Introduction to Inclusive Travel and Tourism;
  • Chapter - 02: Recognising and Overcoming Common Barriers to Inclusive Travel;
  • Chapter - 03: Developing Inclusive Leadership;
  • Chapter - 04: Inclusive Customer Experience;
  • Chapter - 05: Building a Travel Product for Diverse Customers;
  • Chapter - 06: Building an Authentic Travel Brand;
  • Chapter - 07: Attracting a Diverse Team;
  • Chapter - 08: Creating an Inclusive Workplace Culture (people want to belong to);
  • Chapter - 09: Future Trends in Inclusive Travel;
  • Chapter - 10: Conclusion;

Über Autor(innen)

LoTufo, Alessandra
<b>Alessandra LoTufo</b> is the plural-nominated, award-winning founder and managing director of Women in Travel CIC. With over 20 years or experience in travel and tourism, she is recognised as a trailblazer in the sector and an expert in gender empowerment and mentoring. Alessandra is a keynote speaker and regular contributor to publications such as Conde Nast and Forbes. She was awarded the JourneyWoman Award in 2021 for her lifetime dedication to gender empowerment. She is based in London, UK.

Alessandra LoTufo is the award-winning founder and managing director of Women in Travel CIC. With over 20 years or experience in travel and tourism, she is recognised as a trailblazer in the sector and an expert in gender empowerment and mentoring. The author is a keynote speaker and regular contributor to publications such as Condé Nast and Forbes and was awarded the JourneyWoman Award. Alessandra LoTufo is based in London, UK.