Understanding Companies and Markets

A Strategic Approach
1. Auflage 1994
ISBN: 978-0-631-19099-8
Verlag: Wiley

Buch, Englisch, 324 Seiten, Format (B × H): 210 mm x 280 mm, Gewicht: 796 g

This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.

An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

Autoren/Hrsg.

Lowes, Bryan

Pass, Christopher

Sanderson, Stuart

Inhaltsverzeichnis

Introduction. 1. Business Strategy: An Overview. 2. Industrial Economics: An Overview. 3. Company Objectives. 4. Company Management and Organisation. 5. Horizontal Expansion. 6. Vertical Expansion. 7. Conglomerate Expansion. 8. A Framework for Analyzing Markets and Competitiveness. 9. Costs. 10. Prices. 11. Product Differentiation. 12. Market Entry and Exit. 13. Multinational Companies. 14. Market Performance and Public Policy. Index.

Über Autor(innen)

Bryan Lowes is Lecturer in Managerial Economics, Christopher L. Pass is Lecturer in Management Economics and Stuart M. Sanderson is Senior Lecturer in Business Policy all at the Management Centre, University of Bradford, UK.