The Alibaba Way

Unleashing Grass-Roots Entrepreneurship to Build the World's Most Innovative Internet Company
Erscheinungsjahr 2016
ISBN: 978-1-259-58540-1
Verlag: McGraw-Hill Education

Buch, Englisch, 352 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 658 g

The ultimate e-commerce success story—a powerful new growth model for small business start-ups and grassroots entrepreneursOne of the world’s fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese—not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes you inside this global giant of e-commerce and shows you how to build your own small business from a grassroots vision to a world-class operation.Using Alibaba’s incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows you how to unleash your entrepreneurial spirit, realize your grassroots ambitions, and use technology-driven platforms to grow your company across multiple markets. The Alibaba Way shows you a proven way to survive and thrive.Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs.

Autoren/Hrsg.

Lowrey, Ying

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Author’s Preface to the Chinese Edition
Author’s Preface to the English-Language Edition
Chapter One: The Alibaba Way
Chapter Two: Alibaba’s Efficiency and the Alibaba Ecosystem
Chapter Three: The Taobao Platform: Teaching People how to Fish
Chapter Four: Clustering Innovations that Started with 1688.com
Chapter Five: Integrity Capital–Based Microfinance
Chapter Six: E-commerce Legislation and Innovations in Regulatory Supervision by the Public
Chapter Seven: The “Routinization” of Alibaba’s Corporate Culture Innovation
Chapter Eight: Grassroots Startups are the Way to Expand Employment
Postscript
Index

Über Autor(innen)

Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs. Previously she was senior economist at the US Small Business Administration and professor of economics at several US universities. She believes in that the Internet makes small even more beautiful.