Strategic Management

An Analytical Introduction
3rd Revised Auflage
ISBN: 978-0-631-20104-5
Verlag: Wiley

Buch, Englisch, 512 Seiten, Format (B × H): 172 mm x 248 mm, Gewicht: 888 g

Strategic Management is a new and up to the minute text and cases book for students of strategy based on combined new editions of the highly successful, Business Policy and Cases in Business Policy. Including six new chapters and an extensive selection of new cases, Stategic Managemnent retains the consise and accessible approach of the previous editors of the text and cases.

The text is designed to give a clear and attractive introduction to the subject of strategy and business policy and all the material presented has been tried and tested on a variety of undergraduate, postgraduate and executive development courses.

This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years' experience in teaching, researching and consulting in the area of business strategy.

Strategic Management is enhanced by a student workbook, and an instructor's manual.

Autoren/Hrsg.

Luffman, George

Lea, Edward

Sanderson, Stuart

Kenny, Brian

Inhaltsverzeichnis

Part I: The Business Policy Framework.

1. Introduction to Business Policy.

2. Strategic Managers and Strategic Planning.

3. Values Culture and Power.

4. Mission and Objectives.

Part II: External Analysis.

5. Environmental Analysis.

6. Customer and Competitor Analysis.

7. Understanding Industries and Markets.

Part III: Analysing Resources and Capabilities.

8. Internal Audit.

9. Financial Analysis.

10. Analysing Performance.

11. Sources of Competitive Advantage.

Part IV: Identifying Strategic Alternatives.

12. Strategic Direction.

13. Global Strategies.

14. Strategies for Declining Industries.

15. Corporate Collapse and Turnaround.

Part V: Strategic Choice.

16. Acquisition and Divestment.

17. Strategic Alliances.

18. Competitive Strategies.

19. Deciding on Future Strategy.

Part VI: Implementing Strategies.

20. Implementing Strategy.

Über Autor(innen)

George A. Luffman is Senior Lecturer in Business Policy at the University of Bradford Management Centre. He was Chairman of the full time MBA programme for 8 years.

Edward Lea is a professor at the University of Huddersfield, where he teaches and researches business policy.

Brian Kenny is Reader and Director of Research at the School of Business, University of Huddersfield. He was formerly Head of Division of Business Policy in the School of Business.

Stuart Sanderson teaches business policy on a variety of programmes at the University of Bradford Management Centre. He is also Chairman of the Executive MBA programme.