Health Promotion Practice

Erscheinungsjahr 2006
ISBN: 978-0-335-22998-7
Verlag: Open University Press

Buch, Englisch

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:

- Motivational interviewing

- Theatre

- Mass media

- Social marketing

- Community development

- Public policy

Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

Autoren/Hrsg.

Macdowall, Wendy

Bonnell, Chris

Davies, Maggie

Fachgebiete

• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen Public Health, Gesundheitsmanagement, Gesundheitsökonomie, Gesundheitspolitik