Health Promotion Practice

Erscheinungsjahr 2006
ISBN: 978-0-335-21840-0
Verlag: OPEN UNIV PR

Buch, Englisch, 256 Seiten, Format (B × H): 174 mm x 239 mm, Gewicht: 490 g

Reihe: Understanding Public Health

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including: - Motivational interviewing
- Theatre
- Mass media
- Social marketing
- Community development
- Public policyFinally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.Series Editors: Rosalind Plowman and Nicki Thorogood.

Autoren/Hrsg.

Macdowall, Wendy

Bonnell, Chris

Davies, Maggie

MacDowell, Wendy

Fachgebiete

• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen Präventivmedizin, Gesundheitsförderung, Medizinisches Screening
• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen Public Health, Gesundheitsmanagement, Gesundheitsökonomie, Gesundheitspolitik

Über Autor(innen)

Macdowall, Wendy
Lecturer in Health Promotion at the London School of Hygiene & Tropical Medicine

Davies, Maggie
Associate Director for Development at the National Institute for Health and Clinical Excellence