Buch, Englisch, 285 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 241 mm, Gewicht: 617 g
Buch, Englisch, 285 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 241 mm, Gewicht: 617 g
Reihe: Studies in Rhythm Engineering
ISBN: 978-981-336-373-1
Verlag: Springer Nature Singapore
The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Neurowissenschaften, Kognitionswissenschaft
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Geisteswissenschaften Philosophie Moderne Philosophische Disziplinen Philosophie des Geistes, Neurophilosophie
- Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Klinische und Innere Medizin Neurologie, Klinische Neurowissenschaft
- Technische Wissenschaften Technik Allgemein Betriebswirtschaft für Ingenieure
Weitere Infos & Material
Chapter 1. The cultural perspective: Are some societies happier than others? Chapter 2. Happiness digital technology and social networks.- Chapter 3. Socioeconomic Status and Consumer Happiness.- Chapter 4. Behavioral perspective.- Chapter 5. Subliminal messaging and applicaton in sports: moving beyond the conscious.- Chapter 6. Subliminal Messaging: Moving Beyond Consciousness.- Chapter 7. Customer Happiness: The role of Cognitive Dissonance and Customer Experience.- Chapter 8. Advertising: A new visual world (Re-conceptualisation of advertising through creative design).- Chapter 9. Consumer happiness and decision making: The way forward.- Chapter 10.Paying a price to get a value: Choose wisely.