New Dimensions in Investor Relations

Competing for Capital in the 21st Century
1. Auflage 1997
ISBN: 978-0-471-14153-2
Verlag: Wiley

Buch, Englisch, 432 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 827 g

Die Beziehungen zu den Investoren zu pflegen, Aktionäre zu gewinnen und zu halten - das sind lebenswichtige Themen für die Führungskräfte an der Börse gehandelter Firmen. Dieses Buch enthält alles, was Sie wissen müssen, um diese Mechanismen zu verstehen und zu steuern und auf dem immer härter umkämpften Markt notwendiges Kapital beschaffen zu können.

Autoren/Hrsg.

Marcus, Bruce W.

Wallace, Sherwood Lee

Inhaltsverzeichnis

The Art and Craft of Investor Relations.

The Marketing Approach.

The Cast of Characters.

The Changing Landscape of Analysis.

Working with the Financial Community.

The Computer in Investor Relations.

Corporate Communications.

The Financial and Business Media.

Rules of Disclosure: The SEC and the Markets.

Going Public.

Shareholder Relations.

The Investor Relations Counsel.

Competing for Capital.

Appendices.

Index.

Über Autor(innen)

BRUCE W. MARCUS has more than 30 years’ experience in investor relations and corporate and financial marketing. He is a former investment banker, a past president of The New York Association of Business Economists, and was a senior marketing and communications executive of Mobil Corporation and two Big Six accounting firms. The author of Competing for Clients and the editor of The Marcus Letter on Professional Services Marketing, he is also a regular contributor to two online magazines on the Microsoft Network.

SHERWOOD LEE WALLACE is Chairman and CEO of the Investor Relations Company (IRC), one of the nation’s most prestigious firms devoted exclusively to investor relations. He is a member of the Senior Round Table of the National Investor Relations Institute and a member of the executive committee of the Financial Communications Section of the Public Relations Society of America. With more than 30 years on the leading edge of investor relations, he is one of the pioneers of the field, noted for providing distinctive and innovative service to an array of outstanding domestic and international companies.