Business Transformation Strategies

The Strategic Leader as Innovation Manager
1. Auflage 2011
ISBN: 978-81-321-0501-5
Verlag: Sage Publications India

Buch, 668 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 1221 g

A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession.

It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. It demonstrates that great companies are those that make the leap from 'good' results to 'great' results and sustain these for at least 15 years; it explores, reviews and analyzes great transformation strategies in this context.

Each chapter in the book is appended with transformation exercises that further explicate the concepts.

Autoren/Hrsg.

Mascarenhas, Oswald A J

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

I: STRATEGY IN GENERAL
An Introduction to Business Transformation Strategies: Concepts, constructs and contexts
Towards a Philosophy of Corporate Transformation Strategies
II: THE CEO AS A STRATEGIC LEADER AND CRITICAL THINKER
The CEO as a Strategic Leader
The CEO as a Systems Thinker
The CEO as a Critical Thinker of Simple Strategic Problems
The CEO as a Critical Thinker of 'Wicked' Strategic Problems
III: THE CEO AS A STRATEGIC LEADER OF INNOVATION MANAGEMENT
The CEO as a Strategic Leader of Creativity and Innovation Management
The CEO as a Strategic Leader of Corporate-wide Innovation Management
The CEO as a Strategic Leader of Innovative Sustainable Competitive Advantage
The CEO as a Strategic Leader of Innovative Management of Corporate Growth
The CEO as a Person of Self-Mastery through Executive Spiritual Development
The CEO as a Strategic Leader with a Shared Personal and Corporate Vision
Bibliography
Index

Über Autor(innen)

Mascarenhas, Oswald A J
Oswald A. J. Mascarenhas is the Chairman of the MBA Programs, St Aloysius Institute of Management and Information Technology (AIMIT), St. Aloysius College, Mangalore. He recently finished his term in the prestigious position of Charles H. Kellstadt Chair Professor of Marketing and Ethics in the College of Business and Administration, University of Detroit Mercy, Detroit, Michigan—a position he held for 27 years until June 28, 2010.

Dr. Mascarenhas completed his MBA and PhD from Wharton Business School, University of Pennsylvania, USA. He served XLRI, the Jesuit Premier School of Management in Jamshedpur, India, as Professor of Marketing and Director of Public Systems Research during 1977–1983. He was honored with the Best Teacher Award in 1992, and the prestigious Distinguished Faculty Scholar Award in November 2008; both at the University of Detroit Mercy, Detroit, Michigan.

He has more than four decades of teaching experience. He has been teaching Internet Marketing, E-Business and Entrepreneurship, Global Marketing, New Product Management, and is currently into teaching Business Turnaround Management, Ethical Imperatives of Business Turnarounds, and Business Transformation Management.

His research deals with ethics of domestic and global, offline and online marketing strategic, innovation management, internet marketing and consumer privacy, and currently, business turnaround and transformation management, creativity and innovation management. He has also authored many books like Towards Measuring the Technological Impact of Multinational Companies in India, New Product Development: Marketing Research and Management and Responsibile Marketing: Concepts, Theories, Models, Strategies and Cases.