Japanese Consumer Behaviour

From Worker Bees to Wary Shoppers
1. Auflage 2000
ISBN: 978-0-7007-1209-0
Verlag: Routledge

Buch, Englisch, 278 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 602 g

Reihe: ConsumAsian Series

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Autoren/Hrsg.

McCreery, John

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Geisteswissenschaften Philosophie Moderne Philosophische Disziplinen Philosophische Anthropologie

Inhaltsverzeichnis

Introduction; Chapter 1 Material Conditions; Chapter 2 Emotional Responses; Chapter 3 That ‘Typical Japanese’, The Baby Boomer Salaryman; Chapter 4 Women Spread their Wings; Chapter 5 Ideal Couples and Other Choices; Chapter 6 What’s Happening to the Children?; Chapter 7 Growing Old in an Aging Japan; Chapter 8 Real Places, Imaginary Spaces; Chapter 9 Putting Japan in Perspective;

Über Autor(innen)

Authored by McCreery, John