Buch, Englisch, 768 Seiten, Format (B × H): 188 mm x 231 mm, Gewicht: 975 g
Buch, Englisch, 768 Seiten, Format (B × H): 188 mm x 231 mm, Gewicht: 975 g
ISBN: 978-1-394-43153-3
Verlag: John Wiley & Sons Inc
Create your own professional website without breaking the bank
Your business needs a website—having a web presence builds credibility and helps customers find you. Building Websites All-in-One For Dummies, All New Edition walks you through every step, from initial planning and design to launching a polished, professional site. Whether you want to code from scratch or use no-code platforms, this guide has you covered.
Get comfortable with HTML, CSS, and JavaScript, or discover platforms that let you build without writing code. Learn to create responsive designs that look great on any device, set up e-commerce functionality to sell your products, and optimize your site for search engines so customers can find you. You'll also find guidance on analytics, security, and ongoing maintenance.
Inside: - Plan and design a website that reflects your brand and meets your business goals
- Build with code using HTML, CSS, and JavaScript or choose user-friendly no-code platforms
- Create and manage engaging content that keeps visitors coming back to your site
- Optimize for search engines and set up e-commerce solutions to drive sales
- Secure your website and track performance with analytics tools and maintenance strategies
Whether you're a small business owner looking to establish an online presence or someone exploring web development as a career or side hustle, this guide makes website building accessible and affordable.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction 1
Book 1: Getting Started with Your Website 5
CHAPTER 1: Planning Your Web Presence 7
CHAPTER 2: Choosing Your Web-Building Approach 19
CHAPTER 3: Domain Names and Web Hosting 33
CHAPTER 4: How Modern Websites Work 45
Book 2: Designing Your Website 59
CHAPTER 1: Modern Web Design Principles 61
CHAPTER 2: Visual Design and Branding 79
CHAPTER 3: Responsive and Component-Based Design 97
CHAPTER 4: Designing for Accessibility 117
Book 3: HTML and CSS Essentials 135
CHAPTER 1: HTML Fundamentals 137
CHAPTER 2: HTML Forms and User Input 157
CHAPTER 3: CSS Fundamentals 175
CHAPTER 4: CSS Layout Techniques 199
CHAPTER 5: Advanced CSS Effects 225
Book 4: Adding Interactivity with JavaScript 241
CHAPTER 1: JavaScript Basics for Beginners 243
CHAPTER 2: JavaScript and the DOM 263
CHAPTER 3: Practical JavaScript Solutions 283
CHAPTER 4: Asynchronous JavaScript and APIs 301
CHAPTER 5: JavaScript Libraries 321
Book 5: Building with No-Code or Low-Code Platforms 333
CHAPTER 1: WordPress for Small Businesses 335
CHAPTER 2: Visual Website Builders 355
CHAPTER 3: Adding Functionality without Coding 371
Book 6: Content Creation and Management 387
CHAPTER 1: Content Strategy for Your Website 389
CHAPTER 2: Using AI for Content Creation 405
CHAPTER 3: Content Management Systems 421
CHAPTER 4: Blogging for Your Business 437
Book 7: Search Engine Optimization 453
CHAPTER 1: Modern SEO Fundamentals 455
CHAPTER 2: Keyword Research and Strategy 469
CHAPTER 3: On-Page SEO 483
CHAPTER 4: Technical SEO 497
Book 8: E-Commerce Solutions 511
CHAPTER 1: Choosing and Setting Up E-Commerce 513
CHAPTER 2: Product Pages That Sell 533
CHAPTER 3: E-Commerce Marketing and Optimization 553
Book 9: Website Analytics and Performance 573
CHAPTER 1: Understanding Website Analytics 575
CHAPTER 2: Website Performance Optimization 593
CHAPTER 3: Testing and Quality Assurance 611
CHAPTER 4: Website Security Essentials 629
Book 10: Launching and Maintaining Your Website 647
CHAPTER 1: Version Control and Deployment 649
CHAPTER 2: Pre-Launch Preparation 669
CHAPTER 3: Going Live Successfully 681
CHAPTER 4: Ongoing Website Maintenance 691
Index 705
