Buch, Englisch, 184 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 241 mm, Gewicht: 471 g
The Successful Executive's Guide to Intelligence
Buch, Englisch, 184 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 241 mm, Gewicht: 471 g
ISBN: 978-1-4471-2741-3
Verlag: Springer
Why? Because, when you finish reading this book, you will be the data collector, the analyst, and the end-user. Traditional CI is premised on a reactive, two part relationship – a CI professional responding to what an end-user identifies as a need; by doing this yourself you can turn CI from being reactive to being proactive. As the decision-maker, you can get what CI you need, when you need it, and then use it almost seamlessly. Written by two of the foremost experts on CI, Proactive Intelligence: The Successful Executive's Guide to Intelligence:
• shows where and how CI can help you and your firm,
• provides practical guidance on how to identify what CI you need, how to find the data you need, and how to analyze it, and
• discusses how to apply CI to develop competitive- and career- advantages.
Each chapter is supported by important references as well as by an additional list of resources to support and supplement your knowledge. Proactive Intelligence: The Successful Executive's Guide to Intelligence teaches you how to generate proactive intelligence and use it to advance your business and your career- making it an essential resource for managers and executives, as well as everyone who wishes to integrate CI into their daily work
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
What is Competitive Intelligence, and Why Should I Care About It?.- How Can I Get the Right Kind of Competitive Intelligence to Help Me in My Decision Making?.- Should I Try and Develop CI Myself? If So, When?.- What Do I Do with It Once I Have It?.- Useful Resources on Collecting, Analyzing and Using CI.