Buch, Englisch, 224 Seiten, Format (B × H): 145 mm x 219 mm, Gewicht: 374 g
Micro-Enterprises in London, Berlin and Milan
Buch, Englisch, 224 Seiten, Format (B × H): 145 mm x 219 mm, Gewicht: 374 g
ISBN: 978-1-5095-5384-6
Verlag: John Wiley and Sons Ltd
This book contributes to a new sociology of fashion. Focusing on the working lives of independent designers and based on ethnographic research and interviews carried out in London, Berlin and Milan, the authors consider the urban policy regimes in place in these cities. They analyse how these regimes shape the microenterprises and the emerging political economy, as well as the structures needed for designers to flourish. They also develop several key concepts - the 'milieu of fashion labour', 'social fashion' and 'fashion diversity' - and chart the new world of digital fashion-tech and e-commerce.
Drawing on lessons from European initiatives and recognizing the capacity of microenterprises and start-ups to determine fashion's future, the authors call for the industry to be significantly decentralized to ensure more diversity and less exclusivity.